Breaking into the Black Box
of Brand Value
Meanwhile, in pursuit of the ideal of brand differentiation, the ‘magic’ of insight and inspiration routinely captures attention and budgets, while the ‘logic’ of effective brand management conjures only rather dull commodity images of filing cabinets and routine police work.
With experience over two decades of delivering systems that create value through effective brand management, Adgistics co-founder and Executive Chairman James Waite reveals how a vision for the integrated brand in operation has improved efficiency, built resilience and created new opportunities for businesses at global, regional, national and local levels.
In the luxury sector, where the Brand so closely encapsulates the ‘extra mile’ gladly given up by its customers, we believe much of value is being left on the table, whether in identification of the Promise, or in its consistent activation. With our approach to Brand Value Management we seek to identify, capture and protect those very knowable processes that breathe dynamic, adaptive life into branded businesses and use them to signpost the very real value they empower.
He began his career as a documentary filmmaker, and went on to establish an Internet consultancy in 1994, which developed some of the first commercial websites for major brands including Adidas, Patek Philippe and Harrods. As a writer, James has consulted for a number of Swiss private banks, international financial institutions and property development organizations. As a partner in The Next Practice, he works to bring sustainable business and brand practice to urban development and regeneration projects around the world.
With long experience in the positioning, marketing and communication of luxury brands in all sectors, James has helped build Adgistics into a successful brand value management business, recognizing both the implicit and explicit value of brands as business assets.
About Davio’s Northern Italian Steakhouse
In 1985, at the young and ambitious age of 24, Steve DiFillippo purchased a locally-owned family restaurant called Davio’s on Newbury Street in Boston’s trendy Back Bay. As Boston’s culinary tastes evolved, he transformed the location into a destination. He retooled the menu, the space, the wine list. The new Davio’s soon garnered rave reviews.
The idea behind Davio’s Northern Italian Steakhouse was simple, regional Italian foods with a focus on the grill.
Everything made by hand from the best ingredients. Serve everything from aged steaks to simple-yet-unique pasta creations. Mirror this philosophy in the kitchen with our expert and attentive staff in the dining room, seeing to your every need and taking pride in your enjoyment of the meal. Steve has since opened locations in Foxborough, MA, Philadelphia, and Atlanta, and Davio’s Cucina in Chestnut Hill.
About The Luxury Marketing Council
Founded in 1994, The Luxury Marketing Council Worldwide is an exclusive, “by invitation only” collaborative organization of more than 5,000 top CEOs and CMOs who represents and serves more than 1,000 major luxury goods and services companies in 57 cities worldwide.
The Council serves primarily as a catalyst in bringing the smartest, most imaginative marketers of luxury products and services together to explore best practices and critical issues, and share intelligence on best customers and market trends. In addition, through the “incubation” of innovative marketing alliances and partnerships, the Council helps its members to grow revenue, expand share of wallet, and cultivate referrals from and loyalty of best customers—the 3.73 million individuals (in the US) with liquid portfolios of USD $1,000,000 or more.
About The Young Luxury Marketers’ Council
The Young Luxury Marketers’ Council, an organization created in June 2011 is designed to galvanize the community of fast-track, young luxury marketers, ages 25 to 39. Before they were teenagers Gen Y (those born after 1977) had computers and technology in their lives. They grew up finding comfort and ease in integrating technology into their work and social lives: mobile applications, social networks, iPads and Galaxy tablets, GPS, Skype/video conferencing, webinars and smart phones. All part of this generation’s common language.
For top management today, Gen Y is now one of the most important sources of intelligence on the rapidly changing shape of marketing. Our vision is to provide young luxury marketers with a business and social network of like-minded, future leaders having similar intellectual and professional backgrounds; cultivate long-lasting relationships; provide a forum for a vibrant exchange of ideas and a platform for profit-generating collaborations and partnerships.