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Connecticut Hudson Valley

What are Luxury Shoppers Planning to Buy This Holiday Season?

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With only about 60 shopping days remaining in this year’s holiday shopping season, luxury brands and retailers must be wondering what luxury shoppers are planning to buy for the holidays and where – plus how their competitors are planning to reach them. Get the answers to these current questions at this very important presentation and informative and interactive event.

The presentation will feature insights from industry thought-leader Bob Shullman, Founder & CEO of The Shullman Research Center. Bob will:

• Discuss who is planning to buy luxury and mainstream goods and services this holiday season – and what is on their shopping lists.

• Share how much luxury, affluent and mainstream shoppers told Bob they plan to spend on gifts this holiday season and where they plan to shop.

• Review how much well-known luxury brands spent on advertising during November-December 2014 along with their media mix and timing, plus the speaker’s thinking on what to expect this year.

• Disclose how involved well-known luxury brands were with social media during November-December 2014.

Bob Shullman, the Founder & CEO of The Shullman Research Center, has years of practical business experience in leadership, marketing and media insights research and consulting, as well as in strategic planning and execution roles. His wealth of experience of has focused on brand strategy and equity, customer satisfaction and loyalty issues as well as on the media and advertising research arenas. He has conducted thousands of insights, research and consulting studies; primarily, in three business areas: the luxury and affluent markets, financial and wealth services, as well as media and entertainment.

Prior to launching The Shullman Research Center, Bob held senior leadership positions with several leading marketing insights, research and consulting firms including most recently one of the major syndicated research firms, Ipsos Mendelsohn, where he was its CEO and spent four years transforming The Mendelsohn Affluent Survey into a consumer insights tool as well as a media-planning tool.He has also worked at the American Express Company for ten years in senior leadership positions in its travel-related businesses as well as its investment management and insurance subsidiaries.

Bob speaks extensively on marketing, business, and research topics in the U.S. and abroad with a focus on affluent Americans. He has been featured on CNBC’s Squawk on the Street and Fox Business News focusing on the American Affluent Marketplace. He also authors columns and articles for Barron’s, Wall Street Journal, Luxury Daily, Ad Age, Adweek and MediaPost while also appearing on Bloomberg Radio and WSJ.com. Bob holds a BA from Georgetown University in American History and an MBA in marketing from NYU’s Stern School of Business where he also completed the majority of the course-work needed for a PhD in finance.

The Shullman Research Center delivers business and marketing insights to senior executives and marketers regarding the behaviors and attitudes of luxury, affluent and wealthy consumers that guides them in understanding their target markets that result in better decision-making.