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Born from these chaotic times is an entirely new luxury customer: more in-control and hyper-critical, aggressively demanding with a very different mindset, aspirations and needs. A luxury customer that includes Boomers, GenX, Millennials and GenZ. A luxury customer that is not whispering but shouting, “See me!” Clamoring to be better understood, more personally engaged and served. Needing – To Be Seen!
"THE SEE-MEs” Power
What They Now Uncompromisingly Demand From Luxury Brands:
• S – Social consciousness/good corporate citizenship, a must for brands they buy
• E - Exquisite quality and craftsmanship: anything less is unacceptable
• E – Experience(s), new and compelling: “Engage me on my terms only!”
• M – Memories, more important than stuff
• E - Emotion: “Engage my passions!”
• s – service light years beyond the very best current service offered by the very best luxury
Given the last year's shift in buying and luxury, The Luxury Marketing Council has determined that there are a number of factors to look at where brands are successful and unsuccessful in "seeing me".
Join us for an in-depth discussion about the "SEE MEs".
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