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The Saga of the $28 Million Sale of the St. Regis Penthouse

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An Insider’s Take on San Francisco’s Most Celebrated Residential Real Estate Transaction of 2011

For more than two years, the team from Sotheby’s International Realty, Gregg Lynn, Bernadette Lamothe, and Louis Silcox guided the marketing of one of the Bay Area’s most exclusive residential properties, the 20,000 square feet Penthouse sited commandingly atop the two highest floors of the Five-Star St. Regis Hotel & Residences in Downtown San Francisco.

Following a number of market-driven price reductions from a listing high of $70 million, the property suddenly went into contract in December of 2011 making it the most expensive condominium sale in San Francisco history, one of the top 5 real estate sales in the Bay Area in 2011 and the largest bank-owned residential property sale in U.S. history.

Ironically, deal closure was immediately followed by the receipt of multiple offers. Who knew?

In this, the first of the Insiders’ series, The Luxury Marketing Council of San Francisco engages in private and candid conversation with the lead agent on the transaction, Gregg Lynn, at an evening event to take place at the highest point of luxury, the soon-to-be-listed $7.5 million, 5 level, 7500 square feet town home at 37 St. Germain Avenue on Clarendon Heights. Lynn will deliver the insider’s perspective and relate the highs and lows, rewards and challenges, and internal machinations on what it took to market and ultimately sell one of the Bay Area’s most celebrated properties.

For real estate agents, a more compelling and lesson-laden story is yet to be told.


Gregg Lynn
Sotheby’s International Realty, San Francisco

  • MLS-Ranked as One of the Top Three Realtors in San Francisco
  • One of the Top 25 Agents in the Sotheby's International Realty worldwide network
  • #1 Condominium agent in San Francisco