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The Changing Paradigm of Corporate Citizenship

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Traditionally, luxury brands saw promoting their support of important not-for-profits and causes as déclassé, a form of inappropriate touting of their good deeds and giving.

Those that needed to know would surely know, or so they thought. With the disturbing and increasing disparity between the “haves” and the “have nots” and the Millennials’ strong preference for buying only brands that are genuinely good corporate citizens, luxury brands must step up. The smartest are doing two things: consolidating their corporate giving to a limited number of causes that have direct relevance to their businesses and sensitively promoting (not boasting about) their good works.

Please join us for an exploration of best practices of how luxury brands are working with non-profits and case histories from our expert panel on how luxury brands can best leverage their charitable giving.