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Social Media 3.0

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Thinking Through Effective Strategies to

Ok… So now you finally have Facebook, Twitter and Instagram accounts and get the whole hash tag thing (without having to call your child to explain)...


You have just opened up a whole new set of opportunities, challenges and issues that require understanding and attention in order to implement an effective and safe social media program for your brand and company.

According to latest State of Marketing Report from Salesforce, social and mobile are projected to be the top spending priorities for marketers in 2015. The report found that 70 percent of global marketers plan to increase their budgets on social media advertising and that 64 percent now view social as a critical enabler of products and services, reflecting a huge rise from the 25 percent who held this opinion in last year's report.

More than ever, social media platforms play an increasingly important role in directing online consumer traffic, as new research shows people now rely less on homepages and search engines than ever before. According to content discovery specialist Shareaholic, based on data collected from more than 300,000 websites reaching a global audience of more than 400 million unique monthly visitors, the top eight social networks (Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn and YouTube) drove 31.24 percent of overall traffic to sites in December 2014, up from 22.71 percent a year earlier.

The Luxury Marketing Council of Connecticut-Hudson Valley has received numerous requests for an event on social media and is delighted to present a very special panel discussion that is sure to enlighten and inspire new purposeful thinking and planning for social media programs comprised of the following participants:

Jeff Anders, Founder and CEO of The Mark Studios
Michael Ennor, Vice President of Private Client Services of The Guidry Group
David Hoffman, Founder and CEO of Search Smart Marketing
Dan Strang, Co-Founder and CEO of Crowd Reactive