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13
Oct

Rethinking Prestige Branding Secrets of the Ueber-Brands

Authors JP Kuehlwein and Wolfgang Schaefer will be sharing insights on how marketers should be "Rethinking Prestige Branding." Read More

6
Oct

WeChat Workshop

Communicating with the Chinese Market
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17
Sep

Antidote to Executive Stress

Relax, Renew, Recharge the Body and Mind Read More

22
Jul

The Magic's in the Logic: Breaking into the Black Box of Brand Value

Whether creating it, capturing it, communicating it or measuring it, the value that brands deliver to their customers and to themselves can sometimes appear to operate according to unknowable rules. Read More

14
Jul

Growing Brands Online

Some of the most efficient methods brands can use to increase brand recognition and online sales are also some of the easiest to implement. Read More