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Out-of-The-Box, Pushing-the-Envelope Partnerships Between Luxury Brands

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In today's competitive world, the power of partnerships to win marketing exposure and leverage new distribution channels is not only smart but essential. Collaborations give luxury brands a way to grow business, acquire new customers, and reach new market segments.

Twenty years ago, the notion of competing brands partnering, sharing databases, co-sponsoring special events was, at best, suspect. If 100 brands in a room were asked if they engaged in partnerships or collaborations, perhaps half a dozen would have said they did. Today, conservatively, 75 would say they do. The reason? All luxury brands share 60 percent of the top customers. Just not the same 60 percent.

There are multiple collaboration opportunities.  The key is to begin.

Please join us and our expert panelists as we discuss ""Out-of-The-Box, Pushing-the-Envelope Partnerships Between Luxury Brands."