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Leveraging Technology to Bring Trust Back into Luxury Transactions

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Inner Circle Salon Luncheon

Counterfeit products have infiltrated commerce across nearly every vertical, and as supply chains get more opaque and commerce transactions get more distant, the problem is only getting bigger. But combatting fakes is a complex task, and law enforcement can only do so much. What’s needed is another approach, one that is objective and readily available to private brands, government agents or even consumers.

At this luncheon, CEO of Entrupy Vidyuth Srinivasan, will share with attendees of the luncheon how the company is using machine learning technology to bring trust back into transactions of luxury products. He will demonstrate how, using a handheld scanner and a mobile app, everyone from customs agents to pawn shop owners can identify authentic products with 98% accuracy, and share his vision where a close public/private partnership can bring about quicker intelligence turnaround on counterfeit incidents and curb the production of these goods so fewer make it to the supply chain.


About The Speaker

Vidyuth Srinivasan
Vidyuth's' Bio

Entrupy is a hardware-enabled SaaS company that uses computer vision algorithms and microscopy to bring trust to transactions of high-value physical goods. Currently in use by hundreds of secondary resellers and marketplaces worldwide, Entrupy provides the only scalable technology capable of authenticating luxury products from brands such as Louis Vuitton, Chanel and Hermès, among others. The service launched in 2016, following four years of research led by Ashlesh Sharma, Vidyuth Srinivasan and Lakshminarayanan Subramanian, Professor at New York University. Investors include DG Lab Fund, deep learning pioneer and Facebook AI Research (FAIR) director, Yann LeCun, serial entrepreneur and investor Zach Coelius, cloud computing pioneer and Google VP of Infrastructure Eric Brewer, and Japanese venture capital firm, Accord Ventures. The company is privately held and based in New York City. For more information, visit