True Luxury Global Consumer Insight
In the advent of the digital market, many of today's consumers rely on the Internet to exercise their purchasing power. Goods and services are now just a click away. Little did we know about the promising generation, the Millennials, who are continuously driving the global luxury market. They have exceeded the generations before them in terms of spending.
In May 2019, BCG and Altagamma completed their annual survey, which shows us that by 2025, spending in the personal luxury market will grow from 32% now to ~50%, all coming from the purchasing power of the Millenials. They are the newest wave of luxury consumers.
Millennials are the most attentive, receptive and curious individuals when it comes to luxury goods. They don't necessarily need to come from rich families in order to buy them. They are more of a product of an influence made from social media or perhaps from the entertainment business.
Pierre Dupreelle, Managing Director & Partner in BCG's NYC office and Sarah Willersdorf, will share their knowledge and findings of the latest Altagamma report.
Inner Circle Salon Luncheon
about the speakers
Adam Coremin
Founder
Decades 5
view bio
ADAM COREMIN has been in the wine industry since 2003, where he began his career as a Sommelier in Vienna, Austria. Adam is currently the Vice President of Fine Wine for Precept Wine, the largest privately held wine company in the Northwest, based in Seattle, Washington and Founder of Decades 5 Winery in Napa Valley. Prior to his role with Precept, he held management positions with the Opici Wine Group, 7 Deadly Zins and Silver Oak Cellars.
In 2008, Adam founded Decades 5 Winery in Napa Valley, a boutique producer of Petit Verdot from the esteemed Stagecoach Vineyard on Atlas Peak. As the world’s only producer devoted to the Petit Verdot grape, Decades 5 has earned the highest ever ratings for this varietal from Wine Spectator, Robert Parker and Wine Enthusiast, including a “Classic” 95 point rating from Wine Spectator with the inaugural 2008 vintage.
Adam is a graduate of North Carolina State University’s College of Management- 2002, College of Humanities and Social Science -2003 and is an Alexander Hamilton Scholar-2001.
Inner Circle Salon Luncheon
about the brands
Now into the third vintage, the team at Decades 5 Napa Valley has become intimately familiar with the power and structure that comes from the volcanic soils on Stagecoach Vineyard. These soils, coupled with high altitude of over 1,400 feet above sea level, create an extreme growing environment suited for an extreme wine. Decades 5 Napa Valley has lived by the philosophy that great wine begins in the vineyard, and to truly capture the essence of Petit Verdot, less is more. Through a long and slow fermentation with only natural yeasts and never fining or filtering, Decades 5 is a time capsule of a moment and a place. With years of experience in both Bordeaux and Napa Valley, winemaker Jean Hoefliger straddles the old and the new, respecting Petit Verdot’s old world roots, but embracing its new world home. The result is a wine unlike any other, cellar worthy for decades to come.
Decades 5 Napa Valley is available for tasting at Vintner’s Collective, located in the heart of downtown Napa, at 1245 Main St., Napa, CA. Reservations are suggested, but not required