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Do Well by Doing Good

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A Discussion on Current Cause Marketing Issues

In 1977, Bruce Burtch the recognized Farther of Cause Marketing, created the term, "Do well by doing good", which has become ubiquitous in the cause marketing field.
Almost 40 years later, cause marketing, which accounts for almost $2 billion in annual corporate spending in the United States, continues to play a critical role in shaping luxury brands and their marketing strategies.

Patrizio di Marco, CEO of Gucci, one of the most innovative and generous brands when it comes to philanthropy, offered a particular noteworthy comment at last year's FT Luxury Summit, "Definitely the long-term goal, given our continuous and consistent commitment to responsibly, will enhance the brand reputation and, as such, the brand will have more meaning of craftsmanship. Consumers will buy more into the brand besides the tangible values. That’s for the long term, but right now we are doing what we are doing because it’s the right thing to do.”

We hope that you will join us as we officially kick off our fall programming schedule in a very special museum for what will no doubt be an informative and dynamic discussion.

 

The Pray Achievement Center was established by Malcolm Pray in 2001 to inspire young people to succeed in life. It is now run by the Pray Family Foundation. Sabrina Pray Forsythe has taken over the role of Managing Director of the Center and continues her father's work of inspiring youth at a young age to think of their future and a career through entrepreneurship.

The Pray Achievement Center is also the home of The Pray Automotive Museum - an extensive collection of vintage and sports cars covering a span of 100 years used to inspire school age children to be successful.

All attendees of The Luxury Marketing Council event on September 29th will enjoy a special guided tour of The Pray Automotive Museum.

Holly Alexander, Founder of TopSpin Communications and Savadate

As the founder of TopSpin Communications, a social media marketing company, Holly Alexander has been helping nonprofit organizations plan and promote fundraising events since 2010. Time and again, her clients would invest significant resources - as well as time and energy - into an event, only to discover that another local organization with the same potential attendees was holding its fundraiser on the same night.

Too often, she wished there was one centralized, easy-to-navigate hub where planners could find conflict-free dates, source vendors, venues, and entertainment professionals to ensure an outrageously successful event. There was nothing like that on the Internet...so, she created Savadate.

Savadate, founded in August 2014, is an indispensable, event-planning hub, uniquely enabling charities to select a conflict-free date and browse high-end, local service providers. Nonprofits can list their events for free and dramatically increase exposure and attendance, while users can search Savadate's national database of nonprofit events by date, location, charity or event type.

Kyle-Beth Hilfer, Esq. Of Councel to Collen IP

Kyle-Beth Hilfer attended Yale College and Harvard Law School. She has more than 25 years experience specializing in advertising, marketing, promotions, intellectual property, and new media law. She is Of Counsel to Collen IP (www.collenip.com). Ms. Hilfer represents consumer products and services companies, diversified entertainment businesses, advertising, promotions, marketing and design companies, restaurants, creative artists and entrepreneurs.

Ms. Hilfer has been a judge for the prestigious Brand Activation Association’ Reggie Awards, helping to choose award winning marketing campaigns. She is also an experienced neutral for the American Arbitration Association, hearing large, complex cases from the AAA’s Commercial, Intellectual Property and Customer Account panels.

Ms. Hilfer is a member of the Advisory Board of The Luxury Marketing Council of Connecticut-Hudson Valley.

Collen IP is a premier intellectual property law firm that represents domestic and international clients, from multi-national luxury goods makers and entertainment industry leaders, to start-up technology ventures and local businesses. 

The Firm is widely recognized internationally throughout the intellectual property law and corporate communities for its work and many successes in defending and protecting valuable intellectual property rights.

Wendy Stapleton Reyes, Founder and Principal, Greenwich International Film Festival

Wendy Reyes is a Greenwich native who graduated Cum Laude from the University of Michigan before earning her MFA from the Professional Writing program at the University of Southern California. At USC, Wendy learned fiction and screenwriting from some of Hollywood’s most famous and beloved writers, including Shelly Berman and Sid Field.

For the past 10 years, Wendy has raised money and advised multiple non-profit organizations. For the past six years, she’s been a member of UNICEF’s Next Generation Board and currently serves as the chair of its Greenwich chapter. Wendy also helps women and children affected by HIV and AIDS through an organization known as FXB in Baranquilla, Colombia. She raised enough money to support 80 families for three years until they were able to get healthier and better educated, eventually being able to sustain themselves and their children.

The Greenwich International Film Festival (GIFF) was founded by Carina Crain, Colleen deVeer and Wendy Stapleton Reyes to bridge the worlds of film, finance and philanthropy. The Festival will feature 25+ international films, exciting opening night parties, an honoree-screening event and an Awards Ceremony to celebrate some of the best in film. It is the only cause-related film festival in the United States and has recently announced that UNICEF will be its charity partner for its inaugural festival in 2015.