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China's Super Consumers

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What 1 Billion Customers Want and How to Sell it to Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. As the Chinese consumers are changing the world, luxury marketers are more interested than ever in better understanding them and selling to them as they are expected to soon account for 50 percent of all luxury market purchases.

China's Super Consumers explores the extraordinary birth of consumerism in China, explains who these super consumers are and provides in-depth insights into what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

Please join us as Savio S. Chan, Co-Author of China's Super Consumers provides real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. He takes the reader on an insiders' journey into the boardrooms of the people who understand Chinese consumers and have had past successes in the Chinese market.

Savio S. Chan is a pre-eminent expert on US-China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc., a consulting and advisory firm that helps organizations design and implement successful strategies for the Chinese consumer. He spent two decades as a consultant on market entry, cross-border M&A and joint ventures partnership innovation with some of the largest and well-known global luxury and consumer brands, Fortune 500 and Chinese large State-Own and private companies.

He is frequently featured in interviews and articles in the New York Times, Forbes, Chief Executive Magazine and China Daily News. Savio serves as a member of National Committee on US-China Relations and advises many ultra-high net worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board, Microsoft Technology Conference, Columbia China Conference and Wharton China Business Forum.