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Given the state of the world and uncertainty around when the Covid-19 virus will be fully under control, luxury brands have been facing a state of marketing purgatory. Brands are unable to commit to live events and due to the constant openings and closures in each state, are avoiding spending their marketing dollars on any initiatives that they cannot guarantee will happen.
One silver lining is that while in store spending is down, e-commerce has seen double if not triple digit growth.
We encourage you to join us for this week's luncheon as we explore ways that luxury brands can partner digitally. These digital partnerships can be easy to implement and drive a meaningful impact to the bottom line.
Really hope you can join us!
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