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As More Mass Brands Provide Luxury-Like Experiences, How Do True Luxury Brands Surprise and Delight their Best Customers?

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Inner Circle Salon Luncheon

Luxury is never self-serve – craftsmanship, quality and unparalleled personal service are the pillars that distinguish class from mass.  However, as more and more mass brands begin to offer offer luxury-like experiences the lines between mass and class are beginning to blur.

Additionally,  luxury brands are finding that now more than ever they have to compete in new segments including online and shared ownership.  These new experiential segments require luxury brands to rethink how they engage with their best customers.

Bond Brand Loyalty will:

  • Share insights on the emotional and functional needs of today’s consumers and what luxury brands can learn from Bond’s most recent research.
  • Share key findings from The Loyalty Report 2018, (the largest global loyalty study of its kind) as well as mass affluent consumer research from Bond's soon to be released Human Experience 2018 study. 
  • Provide online and offline examples of how to re-design a luxury brand's culture to ensure it exceeds the expectations of customers today and anticipate their needs tomorrow.

Hope you can join us as Bond Brand Loyalty shares their perspectives on how luxury brands can better compete in this ever-changing landscape.



Bob Macdonald
President & CEO
Bob's' Bio
Bond Brand Loyalty

Morana Bakula
Vice-President Customer Experience
Morana's' Bio
Bond Brand Loyalty

Bond Brand Loyalty is a global customer engagement agency that specializes in building brand loyalty for the world’s most influential and valuable brands. Our mission is to make marketing more rewarding for customers, richer and more resilient for brands, and more profitable for our clients.

We build measurable, authentic, and long-lasting relationships through a combination of services that includes:
· Loyalty solutions
· Customer experience
· Marketing research
· Customer analytics
· Live brand experiences and
· Proprietary loyalty technology platforms

Based in Toronto, our team of 400 smart minds and safe hands proudly design, build and operate strategies and programs for leading brands in retail, automotive, financial services, hospitality and consumer packaged goods.