The Research Thing - Part II
THE RESEARCH THING - PART II
Tuesday, February 21, 2006
Generously Hosted by Jim Druckman, President, The New York Design Center
Speaker: Neil Benedict, CEO and Founder, Affluent Dynamics
Last October The Council hosted a compelling panel discussion with three leading marketing research experts who shared their thoughts about current trends and best practices in the research industry. Our February 21 meeting continues our exploration into what's new in marketing research by focusing on the fastest changing segment; online research.
Council member Neil Benedict, CEO and Founder of Affluent Dynamics is at the cutting edge of this trend.
Neil will provide an eye-opening look into how the Internet is turning the staid world of marketing research on its ear. This is not just about using technology to conduct some quick online surveys; this is about leveraging technology to make research more relevant, actionable and affordable. It's about going beyond the limitations of traditional marketing research and providing practical insights that reduce time to market and create real competitive advantage. It's about turning marketing research into an extension of CRM to deepen your customer relationships.
Time: 6 p.m. to 7:30 (with reception to continue until 8:15)
Location: 200 Lexington between 32nd and 33rd Street (west side), main floor conference room.
Attendance Limited to 100 on a 'first to reply' basis:Please RSVP by replying to this email. In the event that your plans change, we'd be most appreciative of the courtesy of a cancellation.
About Neil Benedict
Neil is a seasoned marketer whose background extends well beyond marketing research. He started out in traditional brand management at Lever Brothers then moved to General Foods (now Kraft) where he managed some of the company's largest advertised brands. He then went off to Citibank's consumer business where, among other assignments, he managed Citibank's private banking business in Italy.
Not finding that enough of a challenge, Neil left the corporate world and started up his first venture in technology with a computer system integration business. He then created and grew an innovative software company which he sold in the early 1990s. Nei l has been involved with the Internet since its earliest days.
Throughout his career Neil has combined his innovative and insightful marketing skills with technology to deliver deeper customer understanding and create real competitive advantage.