The Mendelsohn Affluent Omnibus Survey : Your Opportunity to Explore the Affluent and Luxury Marketplace

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Generously hosted by Claire Behar, Senior Partner and Director of New Business Development, Fleishman-Hillard

On Thursday June 14th Monroe Mendelsohn Research (MMR), one of America’s leading marketing and media research firms, will be introducing a valuable new business service for members of The Luxury Marketing Council looking for greater insight into the affluent consumer and the luxury market. Over the 30-year history of The Mendelsohn Affluent Survey, MMR has received numerous requests from subscribers who wanted to obtain additional and more tailored information about the affluent and luxury marketplaces. Luxury Marketing Council members will now have the opportunity to contribute their own customized questions to MMR’s Affluent Omnibus Survey and also garner key insights from some of the most discerning highlights from MMR’s ongoing syndicated marketing surveys.

The Mendelsohn Affluent Omnibus Survey will allow companies like yours to:

• Add custom questions to the Affluent Survey that are very specific to your own brands or categories of interest to you
• Probe marketplace and media related issues in the ever-changing media landscape
• Obtain affluent and luxury marketplace reactions to potential new products or services that you may be considering or planning to launch

For over 30 years MMR, in their Mendelsohn Affluent Survey (an annual large-scale syndicated survey of over 13,000 affluent and high net worth consumers), has been studying the affluent and luxury market. MMR supplies a large number of top advertisers, media companies, and advertising agencies with results that prove critical for strategy development, marketing, or advertising decision-making.

The Mendelsohn Affluent Omnibus Survey will be going into the field later this summer so time is of the essence. If you are interested, then come join us for breakfast at 8am on Thursday, June 14th.

Location: 220 East 42nd Street (between 2nd and 3rd Aves.) 11th floor.

Please RSVP to rsvp@luxurycouncil.com

Please be sure to bring valid photo ID for building security

In the event that your plans change, we’d be most appreciative of the courtesy of a cancellation.

ABOUT ROBERT R. SHULLMAN
Bob Shullman is a Senior Vice President of Monroe Mendelsohn Research. In this capacity, his duties include leading the firm’s Custom Media Research business, directing PReSS, one of MMR's other syndicated research services, as well as directing The Mendelsohn Affluent Omnibus Survey.
Mr. Shullman has more than 35 years of practical business experience in executive management, and marketing research and planning roles. Prior to joining Mendelsohn, he held senior leadership positions with several leading independent marketing research firms, as well as with the Stanford Research Institute, and at the American Express Company and its affiliates.
He has spoken extensively on marketing and business topics in the U.S. and abroad. He holds a BA from Georgetown University in American History and an MBA in marketing from NYU's Stern School of Business.