The Luxury Touch
The Luxury Marketing Council
New York Chapter - Upcoming Evening Event
Date: Wednesday, May 30, 2007
Time: 6-8pm
Location: The Main Dining Room of Club 101, 101 Park Avenue, New York. At the security desk you will be directed to Club 101.
Please RSVP to rsvp@luxurycouncil.com and please specify which event it is that you will be attending. In the event that your plans change, we'd be most appreciative of the courtesy of a cancellation.
The Luxury Touch
(The second part of a Luxury Marketing Council series on customer service)
Speakers: Evan R. Hirsh, Vice President, Booz Allen Hamilton, Automotive and Industrials practice & Robert S. Reppa, Principal, Booz Allen Hamilton, Automotive and Industrials practice.
Hosted by strategy +business magazine and Booz Allen Hamilton.
Superb service is the indispensable ingredient of successful high-end brands. Robert Reppa and Evan Hirsh, consultants from the global management and technology consulting firm Booz Allen Hamilton, reveal four principles of customer service that help luxury brands like
Ritz-Carlton, Nordstrom, and Lexus stand apart. The relationship between quality of service and the luxury touch is often noticed, but its significance is rarely understood. For luxury brands, the excellence of the underlying product is merely a starting point.
Their presentation is based on an article by Mr. Hirsh and Mr. Reppa in strategy+business magazine (www.strategy-business.com).
ABOUT EVAN R. HIRSH:
Mr. Hirsh is a Vice President of Booz Allen Hamilton in the Automotive and Industrials practice, based in the firm's Cleveland office. He has over twenty years experience in management consulting. He works with clients on business unit strategy and performance
improvement. He has served a wide range of clients in consumer and industrial industries, across the U.S., Asia, Europe, and South America.
He has extensive experience in the automotive industry across a wide range of business strategy, go-to-market strategy, and organization issues. He worked with several luxury vehicle makers. He has a particular focus in sales, marketing and distribution channels. He
has written several articles, co-authored the book, Channel Champions, and is a frequent speaker on these topics.
Prior to joining Booz Allen, Mr. Hirsh spent five years at Intel Corporation. Mr. Hirsh received both his MBA degree with distinction and an MS degree in operations research from Cornell University. Mr.Hirsh holds a BS degree in mathematics with honors from the
University of North Carolina in Chapel Hill.
ABOUT ROBERT S. REPPA:
Mr. Reppa is a Principal of Booz Allen Hamilton in the Automotive and Industrials practice, based in the firm's Chicago office. He has over seven years experience in management consulting. He works with clients on growth and sales and marketing effectiveness and has
served a wide range of clients across the U.S., Asia and Europe.
He has worked with several luxury vehicle manufacturers on growth strategy, branding, marketing, sales effectiveness and remarketing.
Prior to joining Booz Allen, Mr. Reppa was a lieutenant in the United States Army serving as a UH-1 helicopter pilot. Mr. Reppa received his Master of Business Administration with honors from the Graduate School of Business at the University of Chicago with concentrations in
Finance and Strategic Management. He received his Master of Science degree in Electrical Engineering from the University of Illinois at Champaign-Urbana. Mr. Reppa graduated from the United States Military Academy at West Point with a Bachelor of Science in Electrical
Engineering.