The Future in Marketing for Luxury Brands - "One-to-One Marketing"
Thursday, July 28, 2005 - Breakfast
The Future in Marketing for Luxury Brands-"One-to-One Marketing"
What is it really? How do you implement it and can you really see up to a 300% increase in response rates using this powerful strategy?
Time:
Doors open at 7:30am
Breakfast from 8am - 9:30am
Location:
Fleishman-Hillard, 220 East 42nd, 11th Floor
Speakers:
David Asofsky, Managing Director, Data In Motion, A C2 Media Company
Alan Maites, President, Robinson & Maites
Drew Neisser, President & CEO, Renegade Marketing Group
There is certainly a lot of buzz out there about One to One Marketing. While some companies are already implementing techniques to individually tailor customer communications, many are struggling with both developing a coherent strategy and the perceived complexity in executing such an approach. Yet others may still not even be aware of this phenomenal advancement in marketing communications.
In this provocative session our speakers will share with you how to drive more impactful communications designed to yield significantly higher response rates and resulting ROI. In their world, end customers always receive highly relevant and timely high-impact marketing communications tailored to address their specific needs and desires.
Our speakers will also explain how to begin designing a strategy for your company, including:
* Getting started in developing a One to One strategy
* Building a ROI-based business case for implementing the solution
* Bringing together the necessary pieces to execute this solution
You will experience specific examples of the aforementioned techniques that continually yield higher than expected returns for their clients. This session will also be of great interest to your advertising agency. If you email us their contact information, it will be our pleasure to invite them to attend.
Please RSVP by July 21st:
Guinevere Schlegel, 212 453 2059
gschlegel@luxurycouncil.com
DAVID ASOFSKY
David Asofsky is Managing Director of Data In Motion, the One to One marketing business of C2 Media. The Data In Motion mission and promise is to achieve a significantly better return for their client's marketing expenditures by implementing comprehensive personalized, targeted marketing solutions. This approach has consistently yielded higher response rates from the end customer, resulting in a higher ROI of up to 300%.
David has led the implementation of several large-scale data enhanced marketing solutions with companies like Bank One, Wells Fargo, Merrill Lynch and Deloitte Touche. Prior to joining Data In Motion, David held positions in marketing, technology and management. Most recently, he was Executive Vice President and Managing Director of Integra Information, a Division of Microbilt Corporation. While at Integra Information, David also led the implementation of data-enhanced and variable data solutions for companies such as Inc., Intuit and Dow Jones. He is a graduate, cum laude, from the University of Delaware. David lives in Westchester with his wife and two daughters.
C2 Media, with 7 offices and 375 employees across the United States and Canada and over $1 Billion in cumulative sales, provides a wide range of integrated digital print and media solutions to its Fortune 500 customers. Skilled, seasoned consultants combined with cutting edge technology have fueled C2 Media's growth since its founding in 1981. This strategy, coupled with C2 Media's proprietary online digital document management and ordering solution, I-Queue, position the firm as a leader in the North American digital print market.
ALAN MAITES
Alan Maites is the President of Robinson & Maites. In this role he acts as the Leader, strategic problem solver, liaison, champion of excellence. Alan's experience in marketing planning, direct marketing, promotion and retail marketing is representative of the agency as a whole. As the company visionary he has helped develop/produce successful marketing programs for many of the world's leading brands, including Citicorp, FedEx, Kodak, Kraft, DHL, Discover Financial, Visa, Verizon and many others.
Alan enjoys spending time with family and friends, playing sports and music. He is an active member of the DMA and YPO.
Robinson & Maites is The Marketing Solutions Agency, a unique combination of strategic consultant and creative program developer. To help companies like Verizon, DHL, Discover Card and cars.com develop better marketing (not just better advertising, direct mail, promotion, etc.), Robinson & Maites identifies the real business issues and recommends strategy, then develops programs that change target markets' behavior to measurably improve results.
DREW NEISSER
Like the handsaw in Renegade's logo, Drew has a distinctive knack for cutting through, especially the baloney that pervades the marketing industry. After 15 years of working at big agencies (Wells Rich Greene, JWT and Chiat/Day) on many big brands (Century 21 Real Estate, Listerine, Slice, Sara Lee, IBM, Canon, etc.) Drew founded Renegade Marketing Group with funding from Dentsu USA. He garnered two EFFIE awards for the Panasonic Toughbook, a product he both named and helped grow into the leading ruggedized notebook PC line. Recent accolades include winning Guerrilla Marketing of the Year for Panasonic, HSBC and IBM, Reggie Awards for HSBC & Nautica and Web Awards for Panasonic, Technics, Ravenswood, Nautica and Seagram's. Drew has spoken at many industry events on unconventional marketing and has authored articles for Adweek, Promo Magazine, eMarketer, iMediaConnection and AdBumb among others. He is an active member of the NYAMA and on the Board of Directors for the Children for Children Foundation. Drew received his BA in History from Duke University, where he spent more time studying old movies than new text books. Married with two kids, one cat and a dog named Pinky, Drew lives quite happily in the Big Apple.
Founded in 1996, Renegade Marketing Group crafts brand experiences that cut through for consumer and business-to-business clients like Panasonic, HSBC, Ravenswood, DoubleClick, the New York Jets, Inside TV, Bluefly.com and more. Bringing a guerrilla mentality that integrates thoroughly engaging offline and online programs, Renegade is ranked in the Top 100 among both promotion and interactive agencies.