The Diversity Series II: The Lesbian, Gay, Bisexual, and Transgender Market and Luxury

While some luxury marketers are already active in the lesbian, gay, bisexual
and transgender (LGBT) marketplace, many more are still unsure as to the
size, scope and reach of the market and others question the impact of boycotts
on luxury brand image and sales. Ben Finzel, Senior Vice President at
Fleishman-Hillard, and Mike Wilke, Executive Director and Founder of Commercial
Closet, will discuss the buying power of the lesbian, gay, bisexual and transgender
community, opportunities for luxury marketers to reach this market, the real
impact of boycotts, pitfalls to avoid in reaching out to this market and examples
of successful efforts to reach this largely untapped lucrative market.

Time: 8am - 10am

Location: 220 East 42nd Street (between 2nd and 3rd Avenues),
11th Floor, Main Conference Room

Speakers:

Ben Finzel
Senior Vice President
Co-Chair, FH Out Front

Mike Wilke
Executive Director and Founder
The Commercial Closet

Arthur Korant
Co-Founder
Double Platinum