The Annual Survey of Affluence & Wealth in America
The Luxury Marketing Council
New York Chapter - Upcoming Event
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Date: Wednesday, June 6th 2007
Time: 8am-10am
The Annual Survey of Affluence & Wealth in America
Generously hosted by Departures Magazine and Travel + Leisure Golf
Speakers:
Dr. Jim Taylor, Vice Chairman of the Harrison Group
Ms. Cara David, Senior Vice President, Strategic Insight, Marketing & Sales, American Express Publishing
The Luxury Marketing Council, in conjunction with Departures Magazine and Travel + Leisure Golf invite you to a special presentation of The Annual Survey of Affluence & Wealth in America produced by American Express Publishing and the Harrison Group. Six million households make up the Affluent, Super-Affluent, and Wealthy families in America. Largely middle-class in origin, middle-aged, and at the peak of their income-earning years these consumers have a profound impact on the economy. This information will help you understand what makes these big-spending customers tick. How do they define themselves? What are their dreams, needs, fears, influences, and core values? What, where, and how these consumers buy, and the resources behind their choices.
Join Dr. Jim Taylor, Vice Chairman of the Harrison Group, and Cara David, Senior Vice President, Strategic Insight, Marketing & Sales, American Express Publishing, as they take you through the survey findings just recently revealed for the first time at the American Express Publishing Luxury Summit.
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ABOUT DR. JIM TAYLOR
Dr. Jim Taylor is vice chairman of the Harrison Group, where he directs syndicated research and provides clients with strategic marketing and branding advice.
Ranked among the country’s most respected marketing and branding consultants, Taylor is also an acknowledged expert in the use of interactive media for the community format, future forecasting, and customer acquisition and retention. He provides advice at the highest level to many of the world’s leading packaged-goods, software, media, banking, customer-service, business, and financial-services corporations.
Taylor served as chief executive officer of Yankelovich, Skelly & White. He was chief marketing officer of Ernst & Young, and held similar positions at Gateway Computers, Iomega Corporation, and The Lyle Anderson Company. Named Marketer of the Year by Brandweek and one of America’s five leading business futurists by The Wall Street Journal. Taylor is a highly sought-after speaker; his teachings, writings, and lectures focus on the future, technology and marketplace strategy, wealth marketing, company branding, and the integration of technology, culture, and business profitability. Taylor has contributed articles to a range of publications including Advertising Age, American Demographics, Consumer Insights, National Geographic, and The New York Times. He is co-author of The 500 Year Delta: What Happens After What Comes Next and The Visionary’s Handbook.
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ABOUT CARA S. DAVID
Cara S. David, Senior Vice President, strategic insight, marketing and sales, is responsible for strategic corporate sales across all American Express Publishing Corporation titles: Travel + Leisure, Travel + Leisure Golf, Food & Wine, Departures, Travel + Leisure Family, and Executive Travel. She also oversees targeted research initiatives, such as the inaugural American Express Publishing Harrison Group Study of American Affluence, in 2007.
David has been with American Express Publishing since 1997 when she joined Travel + Leisure as senior account manager. In this position she handled luxury, corporate, financial, liquor, and telecommunications accounts, along with the New England territory. Later, she became the company’s first corporate sales director, spearheading significant incremental sales gains. She was promoted to corporate sales and marketing director, expanding her role to include corporate marketing, promotion, and events in addition to advertising sales. She was named vice president of corporate sales and marketing in 2002, becoming Senior Vice President, strategic insight, marketing and sales, in 2006.
Previously, David was director of advertising sales at Saveur. From 1994 to 1996, she was publisher of Modern Bride. David began her career at Interior Design, where she held various positions as she worked her way up to the post of publisher from 1991 to 1994.
David received the Time Inc. President’s Award in 2003, the company’s highest honor.