The Aesthetics of Luxury: How Creativity and Design Influence Brand Value - September 11th
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The Luxury Marketing Council
New York Chapter - Upcoming Event
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Date: Tuesday, September 11, 2007 6-8pm
The Aesthetics of Luxury: How Creativity and Design Influence Brand Value
Speakers:
Bridget de Socio, President, Socio X
Stephen Burlingham, Artist, Sculptor, Jeweler, LuxeDesign Associates
Generously hosted by The Practicing Law Institute
In addition to what Stanley Marcus referred to as 'the impact of the hand,' (the thought, time and craft built into luxury products or experiences) IMAGE, LOOK and STYLE are still the most influential factors that shape the way the most sophisticated and discerning customers perceive and buy into luxury brands.
"The Aesthetics of Luxury" is a theme that The Luxury Marketing Council will explore in the next year by inviting thought leaders in design, artists, architects, publishers, buyers, top advertising and public relations executives, corporate identity experts and CEOs and CMOs of luxury brands to discuss this important topic.
The fine line between consummate craft and consummate image in building luxury brands has been challenged by Dana Thomas in her recent book, "Deluxe: How Luxury Lost Its Luster." She contends that even venerable luxury brands with a tradition of excellence are losing their grip on the tradition of craft which used to be the cornerstone of every luxury brand. As the industry moves from family-run businesses to multibillion-dollar global corporations focused on growth and profits, will the tradition of handcrafted, bespoken goods become extinct?
What impact do aesthetics and creativity have on brand value? How are creativity and aesthetics as corporate values changing? Which brands have refused to abandon this tradition? Which brands have created the most compelling styles? How have the most successful brands balanced craft and image to achieve global prominence? How do thought leaders in various luxury industry segments view the dynamics of this changing
equation? What is the impact of the web? How does brand image translate globally? And last, but certainly not least, what has become of taste - corporate and individual - in a world of “commodified” beauty? These are a few of the questions our speakers and panels of experts will explore in the months to come.
Location: Practicing Law Institute, 810 Seventh Ave, (between 52nd and 53rd Ave) - 21st Floor
Please RSVP to rsvp@luxurycouncil.com by Friday September 7.
Please be sure to bring valid photo ID for building security
In the event that your plans change we’d be most appreciative of the courtesy of a cancellation
ABOUT BRIDGET DE SOCIO
Luxury Creative Director Bridget de Socio is internationally recognized as a communication designer and brand strategist with over 25 years of experience in luxury, niche markets and global culture. Her extensive publishing experience ranges from Town & Country magazine to the book Vera Wang On Weddings. She also managed the start-up of a design initiative for Saatchi & Saatchi advertising in Shanghai that secured two major pieces of business within the first 6 months, Lenscrafters and Lexus Greater China. On behalf of Saatchi, North America, she established the brand repositioning and tag-line for the $18 billion, JCPenney brand and was on the global repositioning team for Diageo and Guinness, creating a brand signature which will impact 52 countries. Bridget is an equestrian show-jumping athlete, a member of The Luxury Marketing Council and holds degrees in Behavioral Studies and Communication Design. She is recognized as one of the top 100 alumnus from the Parsons School of Design.
ABOUT STEPHEN BURLINGHAM
Stephen Burlingham, great great grandson to Charles L. Tiffany and great grandson to Louis C. Tiffany inherited his ancestors' artistic oeuvre, and has designed jewelry collections for Cartier, textiles and wall coverings for Brunschwig et Fils, and silver accessories for Tiffany&Co. Today his fragrances are synonymous with authenticity, exclusivity, uniqueness and the vision that is the hallmark of the Tiffany family heritage of artisan excellence. Stephen has created a fragrance trilogy, inspired by "How do you want to be loved?" The three aspects of love are titled, "truly, madly, deeply." Truly, the first to debut, is available at Nieman Marcus, Barneys, Takashimaya, Harrods and Selfridges. Stephen is currently in development with "madly" which is being considered for the character branding of the femme fatale in the upcoming James Bond Film.