"Société des Bains de Mer and Monte-Carlo: Leveraging Luxury Brands Through Targeted, Strategic Partnerships"

Tuesday, May 10 - Executive Roundtable - Breakfast
Attendance is limited to 100. Please RSVP as soon as possible to ensure your place.
"Société des Bains de Mer and Monte-Carlo: Leveraging Luxury Brands Through Targeted, Strategic Partnerships"

Time:
8 to 9:30 a.m. (breakfast served from 8 a.m. - program starts at 8:30 sharp)

Location:
'21' Club
21 West 52nd Street
(North side between 5th and 6th Avenues)

Speaker:
Bernard Lambert, CEO, Société des Bains de Mer

By invitation of Maguy Maccario-Doyle, Consul General, The Monaco Government, Director Monaco Government Tourist Office with special consideration and support of Bryan McGuire, General Manager, '21' Club.

Société des Bains de Mer the company that runs one of the most powerful and global luxury brands in Europe and the principality of Monte-Carlo, no stranger to the importance of reputation and luxury joined together to:

* Increase business travel without jeopardizing individual leisure/vacation travel.
* Leverage their individual brands, core business competencies and competitive strengths.
* Increase gaming participation in Monaco through marketing alliances with Steve Wynn Casinos and London Clubs International.
* Promote Monte Carlo as a destination for well being (the Thermes Marin de Monte Carlo) through co-marketing initiatives with Chiva Som, La Prairie, Lancaster, LPG, TechnoGym and The Ritz Paris and Spa des Cinq Mondes franchise.
* Promote awareness of Monaco Entertainment by building partnerships for special events hosted by purveyors of luxury products and services including Top Marques, Rolls Royce, BMW and leading producers/distributors of films.

About Bernard Lambert

Bernard Lambert, - CEO, Société des Bains de Mer, originally from Nice, graduated from hotelier school in his home town and began his career in the Hôtels Meurice group, Prince de Galles and Grand Hôtel Paris.

In January 1974, he joined the Méridien group and occupied various positions in operations and marketing in Paris. He was later named Managing Director in Boston in 1984, Vice-President for Brazil and South America in 1989, and Assistant Managing Director of Operations for the group in 1991.

When Méridien was taken over by the Forte group, Bernard Lambert was named Assistant Managing Director of the group and 1997 he was appointed as President and Chief Executive Officer in. He was voted "Hotelier of the World" in 2000.

In February 2002, he became Chief Executive Officer of the Société des Bains de Mer. The experience he gained throughout his long career enabled him to set up successful joint casino and hotel management. He has since developed partnerships to ensure a wider recognition and audience of the Société des Bains de Mer brand worldwide. Although he is the keeper of a legendary past, he is resolutely turned towards the future.