"Reaching the Affluent Consumer Through Experience-based Marketing: An Update on the Rand/Workman Fine Motor Auction & Lifestyle
Wednesday, June 15, 2005 - "For Your Consideration" Breakfast
Attendance is limited. So, please confirm as soon as possible.
"Reaching the Affluent Consumer Through Experience-based Marketing: An Update on the Rand/Workman Fine Motor Auction & Lifestyle Expo"
Time:
8am - 9:30am
Location:
The New York Palace Hotel
455 Madison Avenue (between 50th and 51st Streets - East side of the Street)
The Reid Room, 2nd Floor
Our latest "For Your Consideration" breakfast hosted by the management team from Rand/Workman, is a follow up and update to the event they hosted last October. At the June 15th breakfast several luxury brands who've signed up, Maybach, Elite Traveler and Zino Platinum Cigars executives will talk about how they'll be creatively promoting their brands - specific strategies and tactics - at the show.
The focus will be on how exhibitors plan on reaching the most affluent consumers through creative, experienced-based marketing. On September 9, 10 and 11 The Rand/Workman Fine Motor Auction & Lifestyle Expo will host "a weekend of connoisseurship" at Piers 92 and 94 at 54th Street and the Hudson River which promises to be one of New York's most exclusive luxury marketing events.
The event will feature over 250 fine automobiles for auction (Rolls-Royce, Bentley, Aston Martin to name a few), a special Wine Auction conducted by Acker Merrall & Çondit (America's Oldest & finest Wine Shop) and nearly 100 luxury brands on exhibition, many of which will be doing some very interesting experiential marketing.
Some examples: "Ride and Drives" in ultra luxurious Maybachs; special 'cut and light' of hand-rolled Zino Platinum cigars; spa services by Spa Finder and Cornelia; racing simulators by Virtual GT; home theater experiences by Sony Qualia.
Learn more about this special event: www.RandWorkman.com
Sponsors include; Kwiat, A La Vieille Russie Antiques, Vacheron Constantin, DeWitt & Jaeger LeCoultre Timepieces, NetJets, Ferrari, Maserati & Aston Martin on behalf of Miller Motor Motorcars and Lamborghini, Rolls-Royce, Bentley, Porsche on behalf of Manhattan Motorcars, Hamptons & Gotham Magazines, Elite Traveler, Spa Finder, DuPont Registry, Auto Aficionado, Vintage Motorsport to name a few.
PLEASE JOIN US for breakfast on Wednesday, June 15th at
The New York Palace Hotel
455 Madison Avenue (between 50th and 51st Street, East side of the street)
The Reid Room, 2nd Floor
Looking forward to seeing you there! Attendance is limited. So, please confirm as soon as possible. With, as always, thank you for your support and membership in our elite group.
Please reply to this email if you intend to attend. Thanks so much! Cheers and Very Warmest Regards!
Learn more about this special event: www.RandWorkman.com