Proven Strategies to Improve Advertising Response, Conversion, Revenue, Distribution and Branding in the Luxury Arena: "Compelli
Wednesday, September 14, 2005 - For Your Consideration Breakfast
Please RSVP
Proven Strategies to Improve Advertising Response, Conversion, Revenue, Distribution and Branding in the Luxury Arena: "Compelling Case Studies"
Time:
8am - 9:30am
Location:
Fleishman Hillard, 220 East 42nd Street (between 2nd and 3rd), 11th floor
Speakers:
J. Robert Taglairino, President and Chief Creative Officer, TAG Advertising
Stanja Grindley-Seivright, Director of Marketing and Business Development, TAG Advertising
Generously hosted by J. Robert Taglairino, President & Chief Creative Officer, TAG Advertising
About the Program:
TAG Advertising's President and Chief Creative Officer will bring to life innovative and underutilized strategies, as well as budget-stretching opportunities to further your brand, to increase inquiries, and to help convert them. In many cases, the lines between traditional advertising and other marketing offshoots like promotions, CRM, and public relations are blurred to make a better connection to your audience. Each campaign element supports and strengthens the brand while moving more inventory. With proven examples in several luxury industries, you will walk away with more than one solid idea that will enhance the way you think about and boost your company's performance.
Door Prizes:
1. A two-day getaway at the legendary Biltmore Hotel in Coral Gables including dinner for two at the Palm d'Or
2. A two-day getaway at the Breakers in Palm Beach courtesy of Innovative Travel Marketing
3. A luxurious collection of natural, anti-aging personal care products by Olí
About the Speakers:
J. Robert Taglairino,
President and Chief Creative Officer
TAG Advertising
www.tagad.com
Robert, better known as Tag in the industry, has been working in luxury brands for over 25 years. While he launched his career on mainstream brands like Citibank, the Empire State Building and Budget Rent-A-Car, he was bitten by the luxury bug at 21 years old when he was offered a chance to launch Helmsley Hotels including the Palace, the Park Lane, St. Moritz, and the New York Helmsley/Harley Hotel. He became the "winningest" creative at Miami's largest agency amassing walls full of regional and national awards.
At the ripe old age of 25, he opened his own agency heralded by ADWEEK as "the agency to watch." As TAG Advertising prepares to celebrate 20 years of luxury brands, it has a wealth of experience in luxury categories including: Hospitality & Travel, Financial, Spas & Personal Care Products, Restaurants, Jewelry & Antiquities, Furniture, Wines & Spirits, Fashion, Cruise Lines, Automotive, Gourmet Food, Sailing & Power Yachts, Real Estate, Media, Eyewear, Transportation, Thoroughbred & Grand Prix Racing, Cultural Events and almost anything else you can imagine.
Tag has earned hundreds of regional, national and international awards for creative excellence as well as a few dozen international marketing awards. Among them are National Addys and a World Medal from the New York Festivals. He is on the board of the world's largest advertising competition and was named 2002 President of the Year by the American Advertising Federation in Washington, D.C. He has received the highest award, the AAF Silver Medal, from the Miami Advertising Federation as well as "Advertising Person of the Year" honors. He was educated in the US and France and speaks Spanish and French. He nurtures advertising professionals by teaching graduate-level courses at the CP+B Miami Ad School.
Stanja Grindley-Seivright
Director of Marketing and Business Development
TAG Advertising
Stanja is a true Renaissance woman. She grew up on the island of Jamaica where her father owned the Jamaican office of Grey Advertising. She was immersed in cultural pursuits and sent off to Switzerland and Boston for her studies. In her 12-year advertising and marketing career, Stanja has brought her global perspectives to some of the world's largest multinational organizations including Nestlé, American Airlines, Johnson & Johnson and Verizon. As Advertising Manager at MTV networks, she was the task force leader for Nickelodeon's largest brand initiative to date, "Nick Nation". We've all seen the results.
Her global perspective and experiences in both advertising and marketing have been successfully refocused on luxury brands at TAG Advertising. She is excellent at identifying new growth opportunities and expanding customer bases through strategic partnerships and alliances. Stanja thinks out of the box and her marketing initiatives prove as effective as they are unique. She is fluent in Spanish and French, enjoys skiing and horseback riding, and considers herself a citizen of the world.
About the New Member Company:
Taglairino Advertising Group (TAG Advertising) is one of the top boutique US advertising firms specializing in luxury brands. Like "general-market" advertising counterparts, TAG has experience with a variety of different industries. Instead of a typical mass-market bank, they work with Northern Trust -- which quietly boasts assets of over a trillion dollars in assets and a market share of 1 in 5 US multimillionaires. Instead of HoJos or Holidays Inns, they represent names like Fairmont, Mandarin Oriental and legendary independent members of The Leading Hotels of the World® including Biltmore, Elbow Beach and Turnberry Isle. In automotive, they launched Mercedes-Benz Centers of Distinction from coast to coast. In the cruise segment they've worked with Royal Viking Line and Star Clippers...as well as The Moorings® sailing yachts. The agency has an amazing track record for increasing the return on advertising investments for luxury products and services.
With nearly 20 years of experience with luxury brands, they have created innovative programs in just about every luxury or premium category. The company operates as a multidisciplinary extension of the client marketing teams offering "Strategic Creative," comprehensive communications solutions including cross-sales, web and CMR; and superior media planning and rates. Strategic Creative makes a huge difference to the bottom line. Without any increases in advertising spending, TAG clients experience 10%-1000% increases simply by changing the message. For more information, visit www.tagad.com.
Come spend the morning and have some fun while helping your brand. It can be one of the most productive hours of the season!