Pockets of Wealth in South Florida

The Luxury Marketing Council -
A "For Your Consideration" Breakfast Event

 

Pockets of Wealth® in South Florida;

Forget What You Once Thought About the Region, It Just Changed Again.

Let's test your knowledge base:

• Where can you find the largest per capital registrations of Rolls Royce and Bentleys in the United States?
  

• What region of the country annually hosts three international yachting shows?
  

• Where is the American "Venice"?
  

• Name the City/States: Rodeo Drive, _____________, ___, Gold Coast, _________, ___, Millionaire's Row, ____________, ___.

If you want the answers to these questions and more, you must find out how to get into....

THE POCKETS OF WEALTH IN SOUTH FLORIDA

Considered New York’s Sixth Borough, South Florida, consisting of Miami-Dade, Broward and Palm Beach counties, has emerged in the early 21st century in yet another form. This moniker, while still true in some areas, is no longer representative. What have developed are unique pockets where the wealthy and affluent live, work and play in this tropical paradise.

Change is constant in South Florida where travel and access have led to many regional excesses. For marketers of luxury, South Florida has become fiercely competitive and challenging on all fronts; demographic, psychographic, and cultural. South Florida is often an enigma for luxury brands and services marketing as evidenced by the dynamic growth and changes of this once sleepy retirement haven.

AVENTURA Magazine will present and give members of The Luxury Marketing Council key insights into the diversities and complexities of one of the nation’s most important geo-demographic markets for coveted luxury products and experiences.

About the speaker

As an ‘armchair’ demographer and publishing executive, Mr. London enjoys the challenge defining the South Florida markets. In particular he is intrigued by the pockets of affluence that are also ever changing and how these can impact your company’s marketing.

Steven London currently serves as the Director of Strategic Development for AVENTURA Magazine. In this capacity he overseas a multitude of publication marketing activities and content advisory from the perspective of a POW, Person of Wealth®.

Mr. London has made his homes and careers in New York, Chicago, and South Florida. Early in his career, he served as an Account Supervisor at Grey Advertising in New York and moved into his avocation in publishing. As a sales director at American Demographics, the bible of the consumer marketing industry through the 1990’s, he launched integrated marketing communications and found affection for the faces behind the numbers in consumer markets. He has served in a variety of marketing and sales positions at Crain’s, Primedia, and SourceMedia publishers. He holds journalism degrees from both Marquette University and Northwestern University.

No stranger to the environs of South Florida, Mr. London has witnessed the vast and enormous changes in the area since 1962. South Florida is in a constant state of change, difficult to comprehend even to those who live there. Mr. London is familiar with this changing atmosphere not only from a business perspective, but from a personal perspective as well. His family has held Florida residency for the past ninety years.

Today, Mr. London lives in northeast Fort Lauderdale in a fifty-one year old home, complete with cement block construction, six-inch poured concrete outer walls, plaster interior walls and steel reinforced ceilings. As an avid amateur chef, home remodeler, collector of 20th century American impressionist art, not to mention father of Anna, a twenty-year old college student, Mr. London is accomplished in many ways. From his unique perspective from both industry and personal experiences, Mr. London's presentation will change forever how you look at the South Florida markets for your company’s marketing.

About AVENTURA Magazine

The Intelligent Source for Luxury Living is more than just the descriptive for this monthly regional magazine. It describes the essence of what a variety of wealthy readers require.

Aventura, Spanish for adventure, is aptly named. The city of Aventura, incorporated in 1995, is historically the only United States city that began with a mall. Today, thirteen years later, Aventura is an international destination for affluent visitors and residents.

Once only a local publication targeting this new city, AVENTURA Magazine now represents affluent adventure throughout South Florida. In ten years of publishing AVENTURA Magazine has followed the changes of the market and its readership. With an editorial foundation in celebrity interviews, luxury products and destinations, as well as features with a provocative twist, AVENTURA encapsulates the pulse of this ever-changing environment.

AVENTURA magazine publishes editions that reach into the pockets of wealth in Coral Gables, Miami, Beach, Palm Beach and Weston communities.

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For Your Consideration Breakfast - This “For Your Consideration" format gives members, and outside purveyors of luxury, the opportunity to share a unique perspective with interested members and friends. For Your Consideration presentations highlight "out of the box" innovative products, services, or opportunities with a compelling marketing, business, or promotional premise which will be of interest to members and friends on a self-selecting basis. These events have more of a sales focus than our general Council events, but with no obligation to those attending.