Overcoming Threshold Resistance: A. Alfred Taubman Shares His Secrets to Getting Shoppers Over Your Threshold
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The Luxury Marketing Council
New York Chapter - Upcoming Breakfast Event
Date: Wednesday, January 23rd
Time: 8am – 9:30am
Location:
Fleishman-Hillard,
220 east 42nd Street (between 2nd and 3rd Aves.) 11th Floor
Please RSVP by replying to this email or by writing to rsvp@luxurycouncil.com by no later than Friday January 18th.
Please be sure to bring valid photo ID for building security.
In the event that your plans change, we’d be most appreciative of the courtesy of a cancellation.
Time: 8am – 9:30am
Location:
Fleishman-Hillard,
220 east 42nd Street (between 2nd and 3rd Aves.) 11th Floor
Please RSVP by replying to this email or by writing to rsvp@luxurycouncil.com by no later than Friday January 18th.
Please be sure to bring valid photo ID for building security.
In the event that your plans change, we’d be most appreciative of the courtesy of a cancellation.
Overcoming Threshold Resistance:
Luxury Retailing Pioneer Alfred Taubman Shares His Secrets to Getting Shoppers Over Your Threshold
Presented by A. Alfred Taubman, entrepreneur, real estate developer, author of the New York Times Bestseller, Threshold Resistance – The Extraordinary Career of a Luxury Retailing Pioneer.
Generously hosted by Ms. Claire Behar, Senior Partner and Director of New Business Development, Fleishman-Hillard.
Author Malcolm Gladwell credits A. Alfred Taubman with “perfecting” the modern shopping mall. Retailer Les Wexner states that “every retailer in America wants to be in a Taubman center, and the reasons are pretty simple - Al demands excellence,” and The New York Times observes, “Taubman did not simply drag (international art auction house) Sotheby’s into the computer age . . . he also used his retailing talent to change the very nature of the business.”
Few individuals have had a greater influence on today’s luxury consumer market than Alfred Taubman. The company he founded in 1950 introduced many of the architectural and business innovations that characterize the best high-end shopping environments in the world. To this day, Taubman Centers, Inc. owns and operates the most productive portfolio of retail properties in the nation, with such landmark marketplaces as The Mall at Short Hills in the New York area, Beverly Center in Los Angels, Denver’s Cherry Creek, and The Mall at Millenia in Orlando.
But many know Mr. Taubman best as the man who led the controversial transformation of Sotheby’s in the 1980s and ‘90s from a sleepy business catering primarily to “the trade,” into an inviting international emporium, welcoming new retail customers to experience the fun and rewards of buying unique objects - from a precious painting by Degas to a set of golf clubs owned by John F. Kennedy - at auction. In the process, Sotheby’s and Taubman revolutionized the art market, broadening its world-wide appeal.
Through a lifetime of dramatic ups and downs, Alfred Taubman has discovered and implemented the personal and business techniques that overcome what he calls “Threshold Resistance,” the physical and psychological barrier that stands between a shopper and the inside of a store, a market and a new product, a demanding public and a new idea. He will share those priceless lessons with us and look to the future of the luxury retailing and services industries.
Few individuals have had a greater influence on today’s luxury consumer market than Alfred Taubman. The company he founded in 1950 introduced many of the architectural and business innovations that characterize the best high-end shopping environments in the world. To this day, Taubman Centers, Inc. owns and operates the most productive portfolio of retail properties in the nation, with such landmark marketplaces as The Mall at Short Hills in the New York area, Beverly Center in Los Angels, Denver’s Cherry Creek, and The Mall at Millenia in Orlando.
But many know Mr. Taubman best as the man who led the controversial transformation of Sotheby’s in the 1980s and ‘90s from a sleepy business catering primarily to “the trade,” into an inviting international emporium, welcoming new retail customers to experience the fun and rewards of buying unique objects - from a precious painting by Degas to a set of golf clubs owned by John F. Kennedy - at auction. In the process, Sotheby’s and Taubman revolutionized the art market, broadening its world-wide appeal.
Through a lifetime of dramatic ups and downs, Alfred Taubman has discovered and implemented the personal and business techniques that overcome what he calls “Threshold Resistance,” the physical and psychological barrier that stands between a shopper and the inside of a store, a market and a new product, a demanding public and a new idea. He will share those priceless lessons with us and look to the future of the luxury retailing and services industries.
What they’re saying about Alfred Taubman and Threshold Resistance:
“Taubman is an imposing man with a wry sense of humor . . . who can glance at a couture gown from halfway across a room and come within a few dollars of its price.”- Malcolm Gladwell, The New Yorker
“Unlike most successful businessmen who polish their legacy with treacly fables, Taubman has written a frank, engaging memoir with hard-earned lessons.”
- Publisher Weekly
“Taubman recounts his recipe for success, of which he has plenty.”
- W Magazine
“A juicy memoir . . . Mr. Taubman writes in an affable, conversational tone.”
- The Wall Street Journal
About Mr. Taubman:
A. Alfred Taubman is the founder of Taubman Centers, Inc., one of the nation’s leading real estate developers and operators of regional shopping centers.
During his business career he has owned Sotheby’s holdings, the Irvine Company, A&W Restaurants, the Woodward and Lothrop and John Wanamaker department store chains, and the Michigan Panthers of the United States Football League.
He also served as a director of R.H. Macy Co., Getty Oil Company, Chase Manhattan Bank, and United Brands. He is a major benefactor to medical, educational and arts institutions.
During his business career he has owned Sotheby’s holdings, the Irvine Company, A&W Restaurants, the Woodward and Lothrop and John Wanamaker department store chains, and the Michigan Panthers of the United States Football League.
He also served as a director of R.H. Macy Co., Getty Oil Company, Chase Manhattan Bank, and United Brands. He is a major benefactor to medical, educational and arts institutions.
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