Special Events and Sponsorships: Successful Collaborations & Future Trends to “WOW” the Most Discerning Luxury Consumers

Date:
Monday June 9th 2008

Time:
6.00pm - 9.00pm

Location:
Cornelia Day Resort
663 Fifth Avenue,
8th Floor
(Between 52nd and 53rd Streets)

Please RSVP by Wednesday June 4th at the latest by replying to this email or by writing to rsvp@luxurycouncil.com

In the event that your plans change we would appreciate the courtesy of a cancellation

Space is limited, please RSVP promptly to avoid disappointment!

Special events and event sponsorships designed to promote brand identity, new product introductions and target new audiences in the luxury market provide opportunities to come face to face with consumers and present brands in the best possible light. With an ever-increasingly sophisticated luxury consumer, companies are faced with having to create and execute more innovative approaches to actively engage and retain their target audience within a competitive environment. Corporate events are continually increasing in size, labor, materials and cost, yet the demand for over-the-top, totally unique experiences has never been stronger

Our panelists will discuss how to balance the needs and interests of the customer with bottom line costs, the value of collaborations between luxury companies – sharing expenses and ideas to create or sponsor extraordinary events that capture the attention of the most desirable consumer audiences, and how to choose the right partnership to achieve brand objectives.

We will hear from leaders in the field who will offer three different perspectives from in-house corporate, agency and media. In addition to sharing basic points of what works, what doesn’t work and what to look out for, they will also provide a glimpse into the future of events designed to "WOW" the most discerning customers and keep the brand top-of-mind.

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CORNELIA DAY RESORT RAFFLE

Join us on June 9th for The Luxury Marketing Council's evening event and enter for a chance to win a Cornelia Half Day of Beauty: Cornelia Classic Facial, Signature Massage, and Lunch at the Roof Garden Cafe.

Mr. David Adler, CEO and Founder, BizBash Media

David Adler is the CEO and Founder of BizBash Media, the source for essential information about event marketing, meeting and event planning, and business entertaining in New York City, Los Angeles/Southern California, Toronto, Florida, and Washington, D.C.  BizBash Media operates BizBash.com and publishes BizBash magazine.  The company also hosts the annual BizBash/M&C Meeting and Event Style Show in New York, attended by the industry's top professionals, and this year is launching the BizBash Los Angeles/Southern California Event Style Show Expo & Awards in June in Los Angeles.  In 2005, the company's New York annual award show was featured in the center column of The Wall Street Journal.  In 2004, Adler was named one of the "25 Most Influential Leaders" in the meeting and event industry by Meeting News magazine.

From 1994 until 2000, Adler was vice president of corporate communications for PRIMEDIA and held the same post at Macmillan Inc. from 1988 to 1990. In those positions, Adler was responsible for events, public relations, charitable giving, branding, and special chairman and C.E.O. projects including the Notre Dame University Conference on the Holocaust in 1998. Events projects included the 50th anniversary of Seventeen magazine, the 25th anniversary of New York magazine, the annual New York magazine awards, the 100th anniversary of the Daily Racing Form, and the annual Soap Opera Digest awards celebration.

From 1990 until 1993, Adler was vice president of media relations and cause-related marketing, where he was responsible for development and execution programs such as the initial Avon Breast Cancer Initiative, the Reebok Human Rights awards, the Polaroid Missing Children Program, and the John F. Kennedy Library Profiles in Courage awards.

At the age of 21, a month after graduating from American University, Adler founded Washington Dossier. The magazine, which covered power, society, politics, and entertaining in the nation's capital, was one of the pioneers of the regional luxury magazine explosion currently taking place. The publication grew from a 16-page newsletter to a 250-page monthly magazine when it was sold in 1988, and was featured regularly in the national media. Its regular annual features included the "Top 1,000 Most Powerful People in Washington," the Diplomat List, the Social 400, and the Senatorial Dossier, a guide to the personalities of United States senators.

Adler resides in New York City is active in several nonprofit and professional organizations, including board positions on NYC & Company, the WNET Education Committee, and the Dean's Advisory Council of the American University School of Communications. Previously he was a member of the board of trustees of the Hurricane Island Outward Bound School, the Magazine Publishers Association, and City Meals On Wheels. He also chaired the public relations committee of the Magazine Publishers Association from 1998 to 2000.

Michael Trese, Vice President of External Affairs and Strategic Philanthropy for the L’Oréal Paris Division of L’Oréal USA, has had a career that spans over two decades of articulating and advocating its public image to a variety of constituencies.  In addition to her work in the traditional arena of public relations as a communications strategist, she is proud of her work helping develop alternative and innovative program platforms for brand awareness and loyalty in the areas of event marketing and philanthropy. Her strategy consistently centers on bringing the company’s trademark philosophy, “Because I’m Worth It,” to life.

During her tenure at L’Oréal, Trese has created hundreds of events from intimate celebrity appearances and book signings to luxurious brand product launches to weeklong corporate conferences for hundreds of attendees. 

She has advanced L’Oréal’s presence in the worlds of fashion and entertainment, with public relations & event programs in support of the company’s sponsorships of the Golden Globes, Grammy’s, and the Academy Awards©; The international traveling exhibition,  “Jackie Kennedy, The White House Years,” which began a world tour at the Metropolitan Museum Costume Institute,  and the CFDA/Vogue Fashion Fund. 

Central to her efforts have been spearheading L’Oréal Paris’ philanthropic platform, ensuring each program conveys the company’s concern for women and their well-being.  Her achievements have included developing the company’s long-term commitment to ovarian cancer research and awareness initiatives into a multi-million dollar cause, helping the company raise nearly $14 million for research since the inception of its “L’Oréal Legends” Gala in New York City, which routinely merges the worlds of celebrity and corporate personalities into a “must attend” event.  

A graduate of Emerson College, Michael Trese’s experience has been in both consumer goods and luxury products, but her career in events began as teenage production assistant at NBC News.  She’s brought this discipline of live television to her efforts supporting brands such as Ralph Lauren, Giorgio Armani and Paloma Picasso fragrances, Lancôme and the initial U.S. launch of Kerastase.

Laura Shuler is the Chief Strategy Officer and President of the US division of Jack Morton Worldwide, the leading experiential marketing agency – integrating live events, branded environments and interactive media around the globe. Laura is responsible for continuing to evolve and enhance the agency’s value to its clients as a strategic marketing partner, and for driving the growth of its US operations.

Laura assumed the leadership of Jack Morton’s global strategy and planning capabilities in 2006 to extend the agency’s position as an experiential marketing thought leader and give clients enhanced offerings in platform development, audience insight and marketing accountability.

A member of Jack Morton’s Executive Team since 1996, Laura has played a leading role in growing the agency’s brand, its core offerings and its relationships with key clients. In addition to her role as Chief Strategy Officer and her leadership of the US operations, she has held senior management positions overseeing the agency’s New York office and its Eastern operations as well as its strategic development and US brand marketing.

Laura has been a passionate spokesperson for Jack Morton's evolution as an agency and the growing value of experiential and event marketing. She speaks regularly to business and industry audiences.

Laura was elected to the Board of the Word of Mouth Marketing Association in 2007. She is also a founding member of the Advertising Research Foundation’s Experiential Marketing Council.

Laura received a BA in Communications from the University of Delaware. She lives in Rye, New York with her husband and their four children.

Discerning consumers know they’ve arrived when they discover the Cornelia experience.  Individualized and intimate, elegant and sophisticated; a delight to the body, senses and intellect.  Efficacious treatments, exquisite surroundings, and superlative service are proven hallmarks of the Cornelia Day Resort. 

Cornelia Day Resort has been established as one of the most distinctive places for custom events and private parties of all sizes, from intimate groups to full-scale extravaganzas for 400 people.   Differentiate your event with customized spa treatments, entertain clients over pedicures, and conduct private business meetings in our Spa Suite.  Butler service, vintage champagnes, cuisine by exclusive caterer Hudson Yards, and all the amenities of five-star hotels are included in our custom packages.

Cornelia is poised for growth as the brand aligns itself with Spatality, LLC in a licensing agreement to grow the exclusive brand to worldwide recognition and placement.