ECO-LUXURY - A Top-of-the-Agenda Issue for Luxury Marketers
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The Luxury Marketing Council
New York Chapter - Breakfast Event
Date:
Wednesday May 21st
Time:
8.00am - 9.30am
Location:
Fleishman-Hillard
220 East 42nd Street,
11th Floor
(Between 2nd and 3rd Aves)
Please RSVP by writing rsvp@luxurycouncil.com or by replying to this email.
Please remember to bring ID for building security.
Wednesday May 21st
Time:
8.00am - 9.30am
Location:
Fleishman-Hillard
220 East 42nd Street,
11th Floor
(Between 2nd and 3rd Aves)
Please RSVP by writing rsvp@luxurycouncil.com or by replying to this email.
Please remember to bring ID for building security.
ECO-LUXURY - A Top-of-the-Agenda Issue for Luxury Marketers: "Protecting the Environment while Growing Revenues and Enhancing the Brand"
Presented by:Mr. Joe O'Connor - Senior Vice President Sales Corporate Accounts, Mohawk Fine Papers
Mr. David Drucker - CEO and Founder, highresolution
As the luxury market and consumer here in the U.S. and worldwide mature, ECO-LUXURY is becoming a top-of-the-agenda issue for any luxury brand that is committed to good corporate citizenship and values their reputation in the eyes of their increasingly demanding customers and constituents.
Is it green? Meaning, are luxury brands attuned to the impact of their businesses on the environment, on the way they approach manufacturing - ecologically, politically, and sociologically? Those that are not attuned and driven to becoming more so are in for a wake-up call.
Dana Thomas in her book Deluxe, Robert Frank in Richistan and many others address the shifting sands of business and philanthropic practices as it relates to this issue and how the wealthiest and most enlightened consumers of luxury products and services are demanding a new approach.
More luxury brands are soul searching and asking themselves - What is our position on use of renewable energy resources? Do we use harsh chemicals in our facilities or manufacturing processes? How do we relate to the communities we serve? How do we give back? How do we better promote our involvement and best practices? What is our position on energy conservation? Are we a leader and sensitive to labor issues, local political and sociological issues in the communities where we have a presence as we sell or manufacture? Do we educate our employees? Are we thought leaders in this discussion?
The impact on reputation, revenue, and margins can be significant for those luxury brands that ignore the importance of this issue.
For this reason, The Luxury Marketing Council will be showcasing a series of programs exploring every facet of ECO-LUXURY.
Our first of the series, on May 21st, will be hosted at Fleishman-Hillard, with kind thanks to Joe O'Connor, Senior Vice President Sales Corporate Accounts, Mohawk Fine Papers and David Drucker, CEO of highresolution for their generous sponsorship.
They will look at the issue from an important perspective: sustainability is not a destination but a journey.
They'll discuss what sustainability is, why it matters and how luxury brands that depend on quality of image in packaging, point of purchase and promotional materials are changing their behavior.
Is it green? Meaning, are luxury brands attuned to the impact of their businesses on the environment, on the way they approach manufacturing - ecologically, politically, and sociologically? Those that are not attuned and driven to becoming more so are in for a wake-up call.
Dana Thomas in her book Deluxe, Robert Frank in Richistan and many others address the shifting sands of business and philanthropic practices as it relates to this issue and how the wealthiest and most enlightened consumers of luxury products and services are demanding a new approach.
More luxury brands are soul searching and asking themselves - What is our position on use of renewable energy resources? Do we use harsh chemicals in our facilities or manufacturing processes? How do we relate to the communities we serve? How do we give back? How do we better promote our involvement and best practices? What is our position on energy conservation? Are we a leader and sensitive to labor issues, local political and sociological issues in the communities where we have a presence as we sell or manufacture? Do we educate our employees? Are we thought leaders in this discussion?
The impact on reputation, revenue, and margins can be significant for those luxury brands that ignore the importance of this issue.
For this reason, The Luxury Marketing Council will be showcasing a series of programs exploring every facet of ECO-LUXURY.
Our first of the series, on May 21st, will be hosted at Fleishman-Hillard, with kind thanks to Joe O'Connor, Senior Vice President Sales Corporate Accounts, Mohawk Fine Papers and David Drucker, CEO of highresolution for their generous sponsorship.
They will look at the issue from an important perspective: sustainability is not a destination but a journey.
They'll discuss what sustainability is, why it matters and how luxury brands that depend on quality of image in packaging, point of purchase and promotional materials are changing their behavior.
They'll also explore:
- The new meaning of luxury and the international divide
- The changing views of luxury customers and the relationship between the luxury consumer expectations, luxury brands and social and environmental responsibility
- The increased scrutiny by celebrities of the eco and social responsibility standards of the products and companies they choose to endorse
- Actionable solutions to increase their corporate participation in "green" through printing
- How exclusive printing consultants, like David, are forging new paths by becoming certified by the Forest Stewardship Council and how that will influence luxury brands and their consumers
- How saving the forests will enhance their brands
- How eco-friendly practices are not only good for the environment but can build the bottom line and improve shareholder value.
About Joe O'Connor
Senior Vice President Sales Corporate Accounts, Mohawk Fine PapersMohawk Fine Papers has been in the O'Connor family since 1930. Joe is 3rd generation, currently running Mohawk with two of his brothers. His entire career has been spent in paper distribution and manufacturing.
Mohawk is the largest privately owned manufacturer of premium papers in the world. Mohawk has experienced significant growth and an ever-widening presence as a result of the acquisition of International Papers' fine paper division in May 2005. Currently distribution spans throughout North America and to 36 countries around the world.
Joe's responsibilities include overseeing the entire international sales effort as well as managing the company's corporate business development.
Mohawk was the first mill in North America to adopt an environmental management program 30 years ago. Today, they are the leader in the manufacturing of environmental printing papers. They have been very successful in finding common ground with end use customers who value environmental performance in their own business and those of their suppliers. Mohawk develops products that balance quality, service and price with minimal lifecycle impact.
Mohawk is the largest privately owned manufacturer of premium papers in the world. Mohawk has experienced significant growth and an ever-widening presence as a result of the acquisition of International Papers' fine paper division in May 2005. Currently distribution spans throughout North America and to 36 countries around the world.
Joe's responsibilities include overseeing the entire international sales effort as well as managing the company's corporate business development.
Mohawk was the first mill in North America to adopt an environmental management program 30 years ago. Today, they are the leader in the manufacturing of environmental printing papers. They have been very successful in finding common ground with end use customers who value environmental performance in their own business and those of their suppliers. Mohawk develops products that balance quality, service and price with minimal lifecycle impact.
About David Drucker
CEO and Founder, highresolutionDavid Drucker is a graphics industry icon with more than 30 years experience consulting and producing printed marketing collateral for internationally known luxury brands. highresolution has produced work for Tiffany and Company, Audemars Piguet, Givenchy, Tai Ping Carpets, Departures, Artistic Tile, Swatch Group USA, Diamond in the Rough, Ritz Carlton Hotels, Cartier, Leading Hotels of the World and Baccarat, to name just a few.
In the competitive, service oriented luxury market, what makes David Drucker the Guru Of Printing is his ability to interpret the dynamic relationship between his customers and their market and to visually infuse them with meaning. David's philosophy is embodied in his belief that "Success is the confidence in knowing that you have helped people achieve their best."
To that end, David Drucker is once again in the forefront by providing the luxury industry with a means of identifying their brands with their consumer's passions and beliefs; consumers expect the luxury products that they purchase "respect both people and the planet." David Drucker provides eco-friendly alternatives for the luxury market to use in their graphic productions.
In the competitive, service oriented luxury market, what makes David Drucker the Guru Of Printing is his ability to interpret the dynamic relationship between his customers and their market and to visually infuse them with meaning. David's philosophy is embodied in his belief that "Success is the confidence in knowing that you have helped people achieve their best."
To that end, David Drucker is once again in the forefront by providing the luxury industry with a means of identifying their brands with their consumer's passions and beliefs; consumers expect the luxury products that they purchase "respect both people and the planet." David Drucker provides eco-friendly alternatives for the luxury market to use in their graphic productions.
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