Luxury Home Alliance
The Luxury Home Alliance
Membership in The Luxury Home Alliance is “by-invitation-only,” open to top marketers from the best brands in the home segment (or those seriously considering entering the home arena) who understand that they can achieve greater results—and greater profits—through strategic alliances.
Luxury Home Alliance, Founding Members:
- Anichini
- Architectural Digest
- Armani Casa
- Artistic Tile
- Bang & Olufsen of America, Inc.
- Benjamin Moore
- Brunschwig & Fils
- Bulthaup
- Departures Magazine
- Decorative Crafts Inc.
- Dornbracht
- Fleishman-Hillard
- Haupt and Company
- Karastan
- Kohler Interiors Group
- Kravet Inc.
- Leading Hotels of the World, Ltd.
- Leading Real Estate Companies of the World
- Lee Jofa
- Ralph Lauren Home
- Sony Cierge
- Sotheby’s International Realty
- Steinway & Sons
- Takashimaya
- Veeder & Perman
- Villeroy & Boch
The core mission of the Alliance, a dynamic concept in luxury marketing, is the same as The Luxury Marketing Council: to serve as a greenhouse that “force-blooms” highly effective, rewarding partnerships among its members, and offer exceptionally intelligent programming that helps smart marketers get even smarter and faster on emerging trends in the luxury marketplace.
What Our Members Say …
“We at Kravet have been thrilled with our membership and participation in the many aspects of The Luxury Home Alliance. The Alliance’s single and unique focus on marketing to the luxury consumer has afforded our executives invaluable strategic insights and opportunities for expanding our business. We look forward to enhanced collaboration with other Alliance and Council members in the years ahead.”
Lisa Kravet, Vice President, Kravet Inc.
"As a founding member of the Luxury Home Alliance, we are very pleased with our affiliation. The networking opportunities among its members allows for us to align our partnership marketing efforts with other like-minded luxury product and service providers. We all have so much to gain through exchanges of best practices."
Jim Caughman, Senior Marketing Executive, Kohler Interiors Group
"I have found the Luxury Marketing Council and The Luxury Home Alliance to be a great resource for new ideas, contacts and insight into the latest trends in the luxury retail arena. At Takashimaya we are always seeking innovative ways to market to our customer and I have found the LHA to be so good as to highly recommend it as one of the best ways to focus on the luxury market."
Liz Connover, Executive Director, Takashimaya
Among the Benefits of the Alliance:
Alliance Brokering is
routine and regular “putting together” of members interested in doing business with each other, or working together on joint promotions targeted to increasing greater ‘share of wallet’ from best customers.
Association is
being in the company of the members of The Luxury Marketing Council, some of the most prestigious luxury product and service companies, and having personal access to decision makers enhances the ‘halo-effect’ of your brand too.
Exchanges of best practices are
Specialized interest groups revealing practical tactical methods for resolving many critical marketing issues and business improvement goals.
Think Tanks are
the ability to tap Alliance and Council members’ thinking, and “brainstorm” marketing challenges. Every one learns. Everyone win's.
Frequent Member Events are
much like salon—thought-leaders from around the marketplace act as catalysts for realizing the full potential of the abundant market for luxury at home. We premiered these events last year:
- Overview of the Trends Affecting the Luxury Market for Home
- Luxury and the Home: The Shape and Scale of the Market
- Going Home: The Marriage of Luxury Design, Fashion, Real Estate and Strategic Branding
- The State of the Hospitality Art: Eternal or Ephemeral Interior Design
For more information on The Luxury Home Aliance please contact Steve Nobel at snobel@nobelinks.com.