Luxury and the Home
The Luxury Marketing Council - New York Chapter
in partnership with The Luxury Home Alliance
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LUXURY AND THE HOME
Date: Wednesday, April 5, 2006
Generously hosted by Debevoise & Plimpton - David Bernstein, Partner and Yolanda Cartusciello, Director of Marketing.
With the maturing of the baby boomers and the buying power of the young wealthy it's no secret that a significant percentage of this highly affluent market's spending is going into the home, home furnishings and design - a large percentage being luxury products and services. Given this explosion of spending on the home category, many existing brands that cater exclusively to the home are offering more luxury products/services and many other luxury brands are moving into the home market. There are tremendous opportunities for savvy luxury marketers focusing on this niche to grow revenues and create new revenue streams by being more innovative in 'turbo-charging' their marketing efforts and working closely with like-minded brands focusing on the home. There have never been more people with more means to acquire beauty for beauty's sake. They want the best, so the market for all products and services for home has grown, especially in the luxury niche.
A Trio of Triggers Motivate Higher Luxury Spending on Home
• Rising Home Values; there are one million, million dollar houses
• Real estate yields a better return than almost any other investment
• Spending on Interior Design is rising at higher standards of quality and elegance.
Steve Nobel, Co-founder (with Greg Furman) of The Luxury Home Alliance and founder and principal of Nobelinks, will provide an in-depth overview of this increasingly important niche and the opportunities it affords luxury brands to reach their best customers 'at home.' He will explore the underlying motives that inspire the affluent to spend on and invest in their residences. He'll talk about where those motives begin and what circumstances influence the decision-making process along the way. The marketing principles that work in home are also highly relevant to other luxury professional services like real estate, financial planning or any brands that market professional services to the affluent.
'The Luxury Home Alliance in partnership with the Luxury Marketing Council is like a salon, thought-leaders from throughout the country acting as a catalyst for realizing the full potential of the abundant market for luxury at home.
Speaker:
Steve Nobel - Co-founder (with Greg Furman) of The Luxury Home Alliance and founder and principal of Nobelinks, a consulting practice specializing in the markets for home furnishings and interior design.
Time: 6 p.m. to 7:45 p.m.
Location: 919 Third Avenue (35th floor) entrance on 55th Street. Please be sure to bring photo ID.
Please RSVP by replying to this email.
In the event that your plans change, we'd be most appreciative of the courtesy of a cancellation.
ABOUT STEVE NOBEL
Co-founder of The Luxury Home Alliance Stephen Nobel is the founder and principal of NOBELINKS, a consulting business specializing in the markets for home furnishings and interior design. His clients succeed with strategy to enter in to or expand within these markets for decorative fabrics, furniture and interior design worldwide.
His exceptional planning and facilitation skills enable his clients to see the market in ways that only a visionary guide can do. Bringing out the best in executive teams, Steve enables innovative strategy to bring products and services to market from "art to part," with greater advantages for success over a long period; all the while connecting the dots among origins of concept, through design, sourcing or production, and innovative promotion at the point of sale through trade or retail channels.
Steve thinks laterally from the point of view of the CEO and knows every facet of the relationship between products and services in the business of design. He is the author or "Aiming at Affluence; Marketing Interior Design to Luxury Clients."
His wide-ranging networks of professionals are made out of trust, value and shared vision. It is that vision that enables Steve to see trends in design and describe them in useful ways to designers, marketers and others in the loop. He speaks often to large audiences of interior designers in showrooms and design centers throughout North America. After all, he believes that it is not just what you know; it is when you know it.
Steve is a member of the Luxury Marketing Council in New York, comprised of many of the brightest minds in strategic marketing of luxury brands. In 2006, Steve founded The Luxury Home Alliance for marketers of home furnishings.
A leader in the home furnishings market for over 20 years, he has held executive positions in marketing, planning strategic growth, manufacturing and licensing. He was an owner and the president of The John Widdicomb Company - a maker and marketer of fine furniture worldwide. Significant licensed collections included Mario Buatta and Jacques Grange. He also was Managing Director of Baker, Knapp and Tubbs, Ltd. in London, England.