Just an Essential Part of Everyday Life: The Impact of the Internet
The Luxury Marketing Council
New York Chapter - Upcoming Event
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Dear Members and Friends,
Transforming almost every aspect of our work and leisure time, the internet has become an integral part of the way we think, communicate and make money. Join us as we explore the ways that major brands can employ this widespread phenomenon to boost their visibility. Our speaker Jeffery Cole (Director of the Center for the Digital Future, USC Annenberg School for Communication) routinely consults with telecommunications moguls and will provide you with some key insights into how to best take advantage of the internet generation. It promises to be a fabulous evening at the high tech, beautiful Practicing Law Institute. I hope to see you there!
As Always, Warmest Regards,
Greg Furman
Gregory J. Furman
Founder/Chairman
The Luxury Marketing Council (Since 1994)
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Date: Tuesday, June 26th 2007
Time: 6-8pm
Location: The Practicing Law Institute
810 Seventh Avenue, (between 52nd and 53rd Avenues) - 21st Floor
Please remember to bring ID with you for access to the building
In the event that your plans change we would be most appreciative of the courtesy of a cancellation
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Just an Essential Part of Everyday Life: The Impact of the Internet
Speaker: Jeffery Cole, USC Annenberg School for Communication, Director of the Center for the Digital Future
Generously sponsored by Practicing Law Institute
Before we had even realized it, the Internet has become an essential part of everyday life transforming how we communicate, work, play and learn. The Center for the Digital Future leads a team of experts in over 20 countries around the world looking at the ways in which Internet and wireless technologies transform our social, political and economic lives. Six years in the field allows the Center to identify important current and future trends looking at:
*How offline media use has been transformed by Internet use
*Why the Internet has been so dominant for information but not yet for entertainment
*How the credibility of the Internet varies from country to country and based on the context of information.
*The rise of user-posted content and the emergence of on-line communities
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ABOUT JEFFREY COLE
Jeffrey Cole has been at the forefront of media and communication technology policy issues in both the United States and internationally for the past 25 years. In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. Founded on the belief that the best policy arises from the best information, the Center is a research and policy institute committed to work that has a real and beneficial effect on people’s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.
Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology on all aspects of society, which is conducted in over 20 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a “true visionary providing the public with information on how to understand the impact of media.”
Cole was Principal Investigator of the Network Television Violence Monitoring Project, which in 1995, 1996 and 1997 issued annual reports to the television networks, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as “the premier educational institution setting trends in entertainment.” Nationwide there was unanimous praise for the quality of the reports and their contribution to the television violence debate.
Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on communications issues. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Center’s work.
In 1994, 1995 and 1996 the Center co-authored with U.S. News & World Report national surveys examining attitudes and values of decision-makers in the entertainment industry. In 1994 the Center co-sponsored “The Superhighway Summit” in UCLA's Royce Hall with the leaders of most of the nation's major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Cole has worked with Vice President Gore to produce films opening the 1995 through 2002 conferences. The annual films were screened before an audience of 1,400 including the Vice President and President Clinton.
Cole has lectured extensively in Asia, Africa, Europe, South America and Australia and throughout the U.S. He regularly consults with top government officials and leaders of the telecommunications industries throughout the world on communications issues. He currently is a member of the ITU (International Telecommunication Union) Forum Programme Committee. He was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group.
Over the past 29 years, Cole has taught to over 35,000 students. In 1987 he received UCLA's Distinguished Teaching Award.
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ABOUT USC ANNENBERG CENTER FOR THE DIGITAL FUTURE
The Center is a research and policy institute committed to doing work that has a real and beneficial effect on people’s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.
To further its mission of supporting optimal policy-making in the digital era, the Center undertakes and supports rigorous domestic and international research, holds conferences and public events, and provides specialized briefings to assist a wide range of business leaders and policy makers in making the best possible decisions.
The Center is now entering its seventh year studying the ways the Internet impacts the lives of Americans and has expanded the reach of its work through relationships with leading consultancies regularly monitoring and canvassing vast populations of Internet users. In addition to its flagship survey of America’s involvement with the Internet and digital media, the Center administers the complementary World Internet Project in more than twenty-five countries, manages the Annenberg School’s innovative on-line communities and social networking project, and is currently examining Internet use by military personnel for the Defense Department.
The Center generally releases its annual research report in the fall and convenes a yearly gathering of its international associates each summer. The Center maintains close working relationships with government and industry leaders, academic institutes, journalists, trade and civic groups, and concerned citizens. Through its research, consultations, conferences and events, the Center also acts as a portal bringing together the various constituents of the digital age.
The Center’s senior personnel are actively engaged in briefing industry, non-profit and government bodies. Jeffrey Cole, Ph.D., the Center’s director, is widely regarded as a visionary in digital domains and is in especially high demand as a speaker. He often consults with top business leaders and government officials, regularly briefs senior White House personnel, provides congressional testimony, lectures extensively around the world and is frequently quoted in the press.
With the increasing maturity of the digital community, the Center has commenced a program designed to engage major brand marketers. As with existing corporate partners, these companies receive strategic topline briefings ahead of the Center’s annual report together with customized follow-up briefings and consultations, summary access to U.S. and international research data, preferred conference invitations and name recognition on the Center’s web site and major reports. We’re pleased to announce that Coca-Cola has joined this program while discussions are currently underway with several major consumer brand marketers.
In addition to an accomplished Board of Governors, the Center boasts an active roster of Fellows, including senior researchers and recognized authorities active in the Center’s areas of interest. The Center’s work is supported by USC’s Annenberg School for Communication and a blue chip roster of corporations including AT&T, Microsoft, Time Warner, Sony, Verizon, America Online and Accenture.
FOR MORE INFORMATION Please visit our Web site: http://digitalcenter.org