"Harnessing The Power Of The Luxury Lifestyle: Radically Innovative Entertainment/Lifestyle/Event Marketing; "Out-Of-The-Box" St
Thursday, April 7 CEOs/Inner Circle Breakfast - By Invitation Only - Sorry, this event is filled to capacity.
"Harnessing The Power Of The Luxury Lifestyle: Radically Innovative Entertainment/Lifestyle/Event Marketing; "Out-Of-The-Box" Strategic Partnerships And Incentive Programs"
Time: 8:00 to 10 a.m. (breakfast served 8 to 8:30; presentation begins at 8:30 sharp)
Location: Swissotel
The Drake New York
440 Park Avenue at 56th Street
Speaker: Herb Karlitz, President & Founder of Karlitz & Company
Generously hosted by David Gibbons, General Manager, Swissotel/The Drake New York
For more than a decade Karlitz & Company has redefined Luxury Marketing by harnessing the power of the 'luxury lifestyle," by leveraging the right relationships, thinking 'out of the box', unleashing powerful creative thinking and designing extravagant experiences that clients' customers won't find anywhere else, all while interacting with clients' products or services. Karlitz & Company have 'imagineered' strategic partnerships for clients from the worlds of music, movies, television, haute cuisine, financial services, pharmaceuticals, government, publishing and packaged goods.
Herb will share case histories of his work with American Express Paltinum and Centurion Cards, 'out of the box' strategic partnerships such as their facilitation of the 'marriage' of the United States Postal Service and Warner Brothers; their collaboration with Vespa, Target and Starbucks; and partnership with American Express, Oscar Nominees and the American Film Institute. Karlitz & Company's expertise in developing unique, creative experiences for their clients will take Council members to another level of thinking more creatively about the power of working in the most imaginative ways possible with like-minded brands with shared best customers.
Karlitz & Company's clients include American Airlines, American Express, American Film Institute, Cendant, Coca-Cola, Glaxo Smith Kline, IBM, Kraft Foods, Morgan Stanley, Nabisco, The New York Times, Sentient Jet, Sony, The U.S. Postal Service and Vespa, to name a few.
ABOUT HERB KARLITZ
President & Founder of Karlitz & Company, Herb launched his own marketing firm in January 1990 after 14 years at Burson-Marsteller, the world's largest marketing and public relations firm, owned by WPP.
As an executive vice president at Burson-Marsteller, he counseled many Fortune 500 clients around the world on how to use "entertainment" content to support corporate marketing objectives. During his tenure, Burson-Marsteller became an internationally recognized leader in creating and implementing large-scale event marketing programs involving sponsorships and promotions, and where he also integrated the direct marketing, public relations and advertising communications functions.
Herb "has counseled many clients including Coca-Cola, AT&T, Kraft, American Express, the U.S. Postal Service (including the Warner Bros. Alliance, resulting in the Bugs Bunny Stamp, among others), The CIT Group, The New York Times, Citibank, American Airlines, Procter & Gamble, Adidas, Federal Express, Merrill Lynch, Metropolitan Life Insurance, Walt Disney Company, Sony, Philip Morris, Johnson & Johnson, ITT, Canada Dry, Kobrand, among others. In addition to his corporate clients, he personally counsels the American Film Institute and the Entertainment Industry Foundation related to branding and marketing initiatives.
His experience in crafting targeted marketing programs and promotions goes back to the mid-80s, when he supervised marketing communications activities for "USA for Africa," the worldwide hunger relief organization, and was instrumental in creating "Hands Across America." Herb also helped produce the first-ever corporate-sponsored Olympic Torch Run (Sponsored by AT&T) and conceived and executed the "Ultimate Event" concert tour, starring Frank Sinatra, Sammy Davis Jr., Dean Martin and Liza Minnelli, sponsored by American Express to support their former "membership has its privileges" ad campaign.
A graduate from New York University Phi Beta Kappa, he also received his J.D. degree from Brooklyn Law School. He is also a member of the American and New York State Bar Associations.
WHAT CLIENTS SAY ABOUT KARLITZ & COMPANY
"Thank you for creating a once-in-a-lifetime experience. Everything was done to perfection. The customers will never forget American Express when they taste their next glass of wine or think about great food."
American Express
"The even in Rome was flawless perfect and over the moon in every way. You and your team worked magic. I am so proud to be associated wsith you. Thank you, thank you, you are simply the best."
IBM
"Karlitz & Company is uniquely creative and notably networked."
Cendant Hotel Group