General Member Event

Innovation In Action: The Leading Midterm Future Forecaster for the World's Top Consumer Brands Shares Emerging Trends and How These Trends Affect Your Business and the Luxury Consumer

It is with sincere thanks and appreciation to Cunard that we offer our members this unique opportunity. If you have not yet stepped onboard the already legendary liner, this is surely an experience not to be missed! We are also excited to announce that Jonathan Salem Baskin, the author of Branding Only Works on Cattle, will be joining us to share some interesting insights into building stronger brands.

Marketing Luxury Products and Services in Tough Times: How Different Luxury Segments Are Responding to the Crunch

Collaborations and Partnerships: Best Strategies in Tough Times Successful Revenue-Driving Techniques to Bolster Brands’ Profits Third of an Ongoing Series

The Simple Solution To The Most Universal and Urgent Problem in Business - The Inside Advantage Discover how to take your business, division or brand and make it bigger, better, and stronger by identifying, nourishing and exploiting your business’ Inside Advantage

On October 7 from 8:00 a.m. through 12:30 p.m. we will be featuring three global thought leaders - Jack Mitchell, Ira Neimark and Lewis Schiff . The Luxury Marketing Council will present the first in our "Winning Edge Series - Sharing Best Practices to Drive Profits" focusing in this premier event on THE CHANGING LANDSCAPE OF CUSTOMER SERVICE.

Join us on Wednesday September 24th for the third event in our Eco-Luxury series. Our panelists Pamela Peeters, Judy Drucker, Gregory Unruh, and Carla Sastre will discuss a wide array of green issues that relate to your business including ways to enhance your green marketing, sustainable business development, eco-branding, socially responsible entrepreneurship, and "eco-seduction" with co-moderators Greg Furman and Paul Michelman.

REACHING THE HYPER-CONNECTED CLASS - Tweens, Teens and Twenty-Somethings (Present and Future Buyers of "Luxury" Products/Services) The Impact of Mobile Devices on Luxury Marketers' Use of Traditional Media and How Marketers Can Better Influence the Buying Habits of This Important Segment (Soon to Eclipse "The Boomers")

When I founded The Luxury Marketing Council in 1994, when I'd routinely ask a room of 100 members - all CEOs and CMOs - how many attending saw collaborations and partnerships with like-minded luxury brands as a viable strategy, maybe ten percent tops would raise a hand. Today it would be 95 percent. Luxury brands' approach to the entire marketing mix has changed radically since then. Market conditions, globalization, the emergence of the web as an informational and selling tool, heightened competition, the "transplanting" of packaged-goods marketers to luxury firms, the need to go out of the box to 'surprise and delight' best and ever-more-demanding customers have all contributed to make innovative COLLABORATIONS and PARTNERSHIPS one of the most powerful tools in the luxury marketers' tool kit.