Events
month | week | day | tableFriday, August 1, 2008
A 'strictly social' breakfast for CEOs only on August 1st
A 'strictly social' breakfast for CEOs only on August 1st
Wednesday, August 6, 2008
The Luxury Marketing Council has the pleasure of welcoming one of New York's most famous publicists, Peggy Siegal, to speak on August 6th and share her insights in the world of celebrity PR and special events.
The Luxury Marketing Council has the pleasure of welcoming one of New York's most famous publicists, Peggy Siegal, to speak on August 6th and share her insights in the world of celebrity PR and special events.
Our friends at MVP-NY would like to extend a special invitation for our members to join them on Wednesday August 6th in a evening of food, levity, and libations.
Our friends at MVP-NY would like to extend a special invitation for our members to join them on Wednesday August 6th in a evening of food, levity, and libations.
Wednesday, August 13, 2008
When I founded The Luxury Marketing Council in 1994, when I'd routinely ask a room of 100 members - all CEOs and CMOs - how many attending saw collaborations and partnerships with like-minded luxury brands as a viable strategy, maybe ten percent tops would raise a hand. Today it would be 95 percent.
Luxury brands' approach to the entire marketing mix has changed radically since then. Market conditions, globalization, the emergence of the web as an informational and selling tool, heightened competition, the "transplanting" of packaged-goods marketers to luxury firms, the need to go out of the box to 'surprise and delight' best and ever-more-demanding customers have all contributed to make innovative COLLABORATIONS and PARTNERSHIPS one of the most powerful tools in the luxury marketers' tool kit.
When I founded The Luxury Marketing Council in 1994, when I'd routinely ask a room of 100 members - all CEOs and CMOs - how many attending saw collaborations and partnerships with like-minded luxury brands as a viable strategy, maybe ten percent tops would raise a hand. Today it would be 95 percent.
Luxury brands' approach to the entire marketing mix has changed radically since then. Market conditions, globalization, the emergence of the web as an informational and selling tool, heightened competition, the "transplanting" of packaged-goods marketers to luxury firms, the need to go out of the box to 'surprise and delight' best and ever-more-demanding customers have all contributed to make innovative COLLABORATIONS and PARTNERSHIPS one of the most powerful tools in the luxury marketers' tool kit.
