Events
month | week | day | tableAuthor Christopher Vollmer, leader of Booz & Company's North American Media and Entertainment team, shares insights from his new book – Always On: Advertising, Marketing, and Media in an Era of Consumer Control (McGraw-Hill, 2008)
Christopher Vollmer's new work explores the future of advertising, marketing and media. His premise is one any marketer is concerned about and wrestling with - that we stand at the beginning of a new consumer-centric age - an era with potentially enormous returns for leaders in marketing, advertising and media - IF they get their approach right.
Generously Sponsored by Booz & Company and its management magazine, strategy+business.
Author Christopher Vollmer, leader of Booz & Company's North American Media and Entertainment team, shares insights from his new book – Always On: Advertising, Marketing, and Media in an Era of Consumer Control (McGraw-Hill, 2008)
Christopher Vollmer's new work explores the future of advertising, marketing and media. His premise is one any marketer is concerned about and wrestling with - that we stand at the beginning of a new consumer-centric age - an era with potentially enormous returns for leaders in marketing, advertising and media - IF they get their approach right.
Generously Sponsored by Booz & Company and its management magazine, strategy+business.
The web is reshaping the way we do nearly everything in our lives, from the way we work to the way we communicate with friends, the way we shop to the way we access information. In today's online world marketers must be attuned to advancements in technology and the growth of this ever-changing media, an "e-tail" space defined by speed and access to a wealth of information.
Our panelists will discuss where they see the web going in relation to the luxury space and how their own businesses are being shaped and utilizing the internet as an ever more important ally to their businesses.
The web is reshaping the way we do nearly everything in our lives, from the way we work to the way we communicate with friends, the way we shop to the way we access information. In today's online world marketers must be attuned to advancements in technology and the growth of this ever-changing media, an "e-tail" space defined by speed and access to a wealth of information.
Our panelists will discuss where they see the web going in relation to the luxury space and how their own businesses are being shaped and utilizing the internet as an ever more important ally to their businesses.
You are invited to a special presentation of The Annual Survey of Affluence & Wealth in America 2008 produced by American Express Publishing and Harrison Group. The survey represents the top 10% of the American population based on discretionary income, yet hold over 70% of all its assets.
Join Cara David, Senior Vice President, Strategic Insights, Marketing & Sales, American Express Publishing, and Dr. Jim Taylor, Vice Chairman of Harrison Group as they take you through the study findings just recently revealed for the first time at the American Express Publishing Luxury Summit. Plus, the April and June 2008 re-contact surveys that reveals how the recent economic challenges are affecting their purchasing. We look forward to sharing these results with all of you.
You are invited to a special presentation of The Annual Survey of Affluence & Wealth in America 2008 produced by American Express Publishing and Harrison Group. The survey represents the top 10% of the American population based on discretionary income, yet hold over 70% of all its assets.
Join Cara David, Senior Vice President, Strategic Insights, Marketing & Sales, American Express Publishing, and Dr. Jim Taylor, Vice Chairman of Harrison Group as they take you through the study findings just recently revealed for the first time at the American Express Publishing Luxury Summit. Plus, the April and June 2008 re-contact surveys that reveals how the recent economic challenges are affecting their purchasing. We look forward to sharing these results with all of you.
