Conversations with Leaders in Luxury
CONVERSATIONS WITH LEADERS IN LUXURY
A New Luxury Marketing Council Series
Generously hosted by invitation of Bruce Stevens, President and CEO,
Frank Mazurco, Executive Vice President Sales & Marketing and Dan Miceli,
Director of Retail Sales, Steinway & Sons
For me, business-wise and personally, one of the benefits of The Luxury
Marketing Council for which I'm most thankful has been and continues
to be the ability to pick up the phone and ask for the CEO of any one
of some 275 top luxury brands and to get a return call the same day.
Even more important has been the opportunity to get to know and
observe and learn from these extraordinary business men and women -
leaders in luxury.
• How their style motivates and influences their teams;
• How they see the future of luxury marketing unfolding: the future
of their brand and the future of other luxury brands;
• Their views on how the luxury market and luxury customer changing;
• The issues, long and short term, that they are wrestling with;
• The kinds of cutting-edge initiatives, particularly from a
marketing point of view, they are launching to win greater loyalty
and share of wallet of their best customers,
• How they are 'surprising and delighting' these best customers;
• Their approach to management, motivation, implementation;
• The kind of leaders and people they are.
Given the success of recent Council serial explorations of specific
themes (Women In Luxury; Human Capital; Diversity) it was clear that
not to engage member CEOs as a regular part of our Luxury Marketing
Council programs would be a great opportunity ignored.
In addition to Mr. Stevens I'll be approaching the heads Cartier, YSL
Beaute, Sea Dream Yacht Club, Leading Hotels of the World, Orient
Express, Forbes, Virtuoso, The Institute for Private Investors,
American Express Publishing, Escada, Les Concierges, to name a few.
Some have already committed to participating and were very
enthusiastic.
I realized that it was important to make "Conversations With Leaders
In Luxury" a regular and featured part of our value-add to Luxury
Marketing Council members. The format will be a dynamic, half-hour
interview (with homage to Charlie Rose and James Lipton) followed by
questions from those attending.
On August 10 at Steinway Hall, Bruce Stevens, President of Steinway &
Sons and I will launch the first of this continuing series. My
thanks to Bruce for being the first and for kindly hosting. I hope
you are as enthusiastic about this addition to our calendar as I am.
Time: 6 to 8 p.m. (reception before and after)
Location: Steinway Hall, 109 West 57th Street (between 6th & 7th)
Please RSVP by replying to this email
In the event that your plans change, we'd be most appreciative of the courtesy of a cancellation.
Looking forward to seeing you on August 10 for our first 'high-wire
act' with, as always thanks for your support and membership in The
Luxury Marketing Council.
Hope the summer has been a great one for you business-wise and personally.
Cheers and Very Warmest Regards.
Gregory J. Furman
Founder & Chairman
The Luxury Marketing Council (since 1994)
About Bruce A. Stevens
Bruce A. Stevens, has been president and CEO of Steinway & Sons since 1985. Mr. Stevens came to this position with more than a strong love of music; he was raised in a family in which music played an important part. Much of the family’s musical life in Shenendoah, Iowa revolved around the family’s Steinway grand.
Prior to his involvement with Steinway & Sons, Mr. Stevens worked with the Polaroid Corporation where, as director of international marketing, he was responsible for all marketing activities outside the United States.
Steinway & Sons is, in Bruce Stevens’ words, “a cultural treasure, rich in history, which has made and continues to make a tremendous contribution to the world. Our on-going motivation is to continue to nurture this company, which for 153 years has created the finest pianos in the world.”
Under his leadership, Steinway & Sons has emerged as the crown jewel of Steinway Musical Instruments, Inc. (stock symbol: LVB), a $375 million NYSE public company.