Asian Brand Strategy - A New Leadership Paradigm
The Luxury Marketing Council
New York Chapter Event
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Asian Brand Strategy - A New Leadership Paradigm
Date: Thursday, April 13, 2006
Generously Hosted by David Gibbons, General Manager, Swissôtel The Drake, New York
While some may debate the specifics, no one argues the pivotal role to be played by the Asia-Pacific markets in the evolution and direction of the business economy. Martin Roll, in his international best-seller Asian Brand Strategy, argues for a paradigm shift that needs to occur within Asia-Pacific companies before they can unleash their mighty global leadership potential. The shift concerns a growing emphasis on brand strategy and the creation of shareholder value through branding: a shift that advances branding as the dominant boardroom agenda to become one of the most prominent drivers of value in Asia-Pacific. Offering insights and perspectives from his insider's view of the Asian markets, Martin will give you a clearer understanding of Asian branding strategies and Asian brands, including success stories and challenges. Through extensive case histories concerning iconic Asian brands, Martin will illustrate how branding can serve as a catalyst for leadership and long-term performance. According to Kevin Lane Keller, Professor of Marketing at the Tuck School of Business at Dartmouth and expert on branding theory and practice: "Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing today."
Speaker:
Martin Roll
CEO of VentureRepublic brand consultancy and author of bestseller Asian Brand Strategy
Time: 8am to 9.30am.
Location: Swissotel The Drake, 440 Park Avenue, New York (56th street) in the Broadway room on the second floor.
Attendance is strictly limited to 70 people on a 'first to reply' basis
Recent Acclaim for Asian Brand Strategy:
“A must read for all business leaders interested in Asia, Asian Brand Strategy elevates branding to the next level into the boardroom.”
-Torben Ballegaard Sorensen, CEO, Bang & Olufsen.
Martin Roll makes a compelling argument for branding to be one of the top issues for branding to be one of the top issues for Asian CEO’s to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates them nicely with interesting cases from the region.
-Minsok Pak, Principal, McKinsey & Co.
I would strongly recommend this book as compulsive reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy.
-Ho Kwon Ping, Banyan Tree Resorts.
Asian Brand Strategy provides superb motivation and substance for learning more about Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas in marketing.
-Kevin Lane Keller, Professor of Marketing, Tuck School of Business.
ABOUT MARTIN ROLL
Martin Roll is a strategic advisor on Branding ExcellenceTM and author of Asian Brand Strategy. He is CEO of VentureRepublic, the leading strategic advisory firm on branding based in Singapore and Copenhagen.
A leading thought-leader on branding driven by tremendous experience and insights, Martin Roll facilitates business leaders and organizations to think bold for future strategies. By focusing on building iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.
Martin Roll delivers the combined value of an experienced international branding strategist and a senior advisor to corporate boards and top-management teams of Fortune 500 companies. He brings more than 15 years of management experience from the international advertising and branding industry, and is a renowned keynote speaker at global conferences.
Martin Roll is a frequent guest lecturer at INSEAD business school and Visiting Professor at CEIBS in Shanghai.
He has been featured in a wide variety of media including most recently BBC World, CNBC, Asian Wall Street Journal, Chosun Ilbo, Yonhap News, Bangkok Post, Channel News Asia, Singapore Straits Times, South China Morning Post, New Straits Times, Hindu Business Line, Economic Times India, WGSN, Hong Kong Business Review, Bangkok Business Week, BrandChannel, Berlingske Nyhedsmagasin, Børsen and The Philippine Star.
His book, Asian Brand Strategy was published by Palgrave Macmillan in November 2005.