"An Innovative Approach to Luxury Marketing – Reaching VIP Customers of Complementary Brands"
Thursday, September 29, 2005 - For Your Consideration Breakfast
Please RSVP: attendance is limited to 115 people on a "first confirmed" basis
*In the event that your plans change, please be courteous and inform us.*
"An Innovative Approach to Luxury Marketing – Reaching VIP Customers of Complementary Brands"
Topic: How to build a brand loyalty and target new potential customers among a pre-qualified top-tier clientele...
Time:
8 to 9:30 a.m. (breakfast served at 8 a.m.)
Location:
Fleishman Hillard, 220 East 42nd Street (between 2nd and 3rd Avenues),
11th Floor, Main Conference Room
Speakers:
Andreas Dannenberg
President & CEO, Ad-comm Group
Creator and Publisher, whitebook
Generously hosted by Andreas Dannenberg, President & CEO, Ad-comm Group and Creator & Publisher of whitebook
The whitebook, a premier, luxury cross-marketing community and publication, currently in its third successful year in Japan, has become the market's de-facto standard in luxury lifestyle marketing, and now, the whitebook is coming to the US. Whitebook serves as both a customer loyalty tool and new customer acquisition tool, via a unique and unmatched targeting and distribution method, as well as an exclusive event series and the web.
Andreas Dannenberg, the idea architect and publisher of the whitebook, will give a sneak preview of this innovative platform prior to its U.S debut in spring 2006.
For any luxury marketer, this launch preview of the whitebook will be of interest and even perhaps represent an opportunity to cultivate deeper relationships with top customers, as well as to win the hearts and minds of new ones.
About Andreas Dannenberg
For 20 years, Andreas Dannenberg has been developing multi-disciplinary communication services to meet the needs of Japan/Asia-based, blue-chip companies while employing the latest in rapidly changing technology. Born in Munich and educated in Germany and the United States, Dannenberg came to Japan in 1984 and served as a communications consultant to advertising giant Dentsu. Following a two-year tenure, he launched his own communication services consultancy to accommodate the increasing number of Japan/Asia-based multinational companies. He personally focuses his activities on board-level top management strategic consultancy.
Fluent in Japanese, he regularly serves as a facilitator of understanding complex business-and cross-border communication issues between Japan/Asia, Europe and America. He also is one of the very few non-Japanese members of the prestigious Keizai Doyukai (Japan Association of Corporate Executives), the leading entrepreneurs association in Japan. To effectively meet the needs of an ever-expanding client list, including Nestle, Allianz, Kirin, European Union, JP Morgan, Nokia, Mitsubishi Motors, Nivea Kao, Porsche, Heineken, Swiss Airlines, and Shiseido, he created the Ad-comm Group, which functions as a holding company for the portfolio of communication companies he has established or purchased.
About Ad-Comm Group
As one of the only foreign-owned, independent communications agencies in Japan, Ad-comm has grown from its founding in 1987 as an advertising agency to a full service marketing communications agency with specialized companies in the areas of advertising, brand consulting, public relations, web and digital communications, business-to-business communications and content creation, investor relations, event planning, management and space design and a communications value accelerator for pre-IPO companies. Ad-comm has more than 100 staff worldwide representing 10 languages and nationalities. Ad-comm Group can be found on the web at www.ad-comm.com.