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An Evening in Dubai

Jumeirah Essex House
160 Central Park South
(Near Seventh Avenue)

 

Jumeriah Essex House


Date:
Tuesday July 14th

Time:
6.00pm - 9.00pm

To RSVP please email 
christina@luxurycouncil.com



With Keynote Speaker:

Mr. Peter Greenberg
, Emmy Award-winning investigative reporter and producer, host of the nationally syndicated Peter Greenberg Worldwide Radio Show, and author.


And Panelists:

Ms. Marie-Laure Akdag, Director of Business Development and Marketing, Burj Al Arab

Mr. Apo Demirtas
, Cheif Sales and Marketing Officer, Jumeirah Group

Mr. Richard A. Pasciuto
US Vice President of Sales, Emirates

Mr. Michael ShvoPresident and CEO, SHVO

A Night in Dubai

Luxury in Dubai and the Middle East Now and Future

The stereotype of Dubai to date has been one of near endless wealth, an unprecedented and large community of royalty, oil rich, citizens of the world with no limitations, an appreciation of the finest,  a sophisticated sense of largesse and ability to spend  intelligently and abundantly.  In short, the quintessential archetype of bottomless taste and spending.

Luxury brands flocked there – a gold rush of sorts.  Then the recession.  Now what?  That even in Dubai (and throughout the Middle East) the repercussions have been FELT quite palpably.  Wither goest this center of riches and opportunity for luxury brands? How are luxury brands coping? What strategies, tactics? What does the future of luxury hold for brands and buyers?

While many of the building projects in Dubai have come to a halt and the number of millionaires has dropped by about 13% in the UAE, as a whole the middle east has faired better than the global average which declined about 14.9%.  Last year T.B. (Mac) McClelland, Jr.  President and Chief Executive Officer of Center House Ltd., President and Chief Executive Officer of The Luxury Marketing Council (Middle East), visited our members here in New York before the full scale of the recession had sunk in.  Mr. McClelland spoke of Dubai as the epicenter of the Middle East's explosion of wealth and spending and the potential for growth for the luxury market, we're interested to learn what has changed in the past year and where this booming area is headed.

We will explore the future of Dubai and the Middle East with a panel of experts in light of the current economic crisis and hope in recent days that Dubai and the UAE may be the first seeing light at the end of the tunnel.


Please join us for what will surely be an inspiring night as we are transported to Dubai.

All Guests will be entered into a drawing with the Grand Prize of two roundtrip business-class tickets from New York to Dubai courtesy of Emirates and experience two of Jumeirah's luxurious hotels during a four night stay in Dubai.



With kind thanks to our sponsors:


jumeirah            Emirates

DTCM Logo
 




About Peter Greenberg

 
Peter Greenberg for DubaiPeter Greenberg is America's most recognized, honored and respected front-line travel news journalist.
 
An Emmy Award-winning investigative reporter and producer, Peter is the consummate insider when it comes to reporting the travel business as news. No other journalist brings his extensive level of expertise and experience to the travel process. Travel Weekly recently named Peter one of the most influential people in the travel industry, along with Al Gore, Bill Marriott and Richard Branson.
 
He is the host of the nationally syndicated Peter Greenberg Worldwide Radio Show, broadcast each week from a different remote location around the world on more than 150 stations and Sirius/XM radio.
 
Peter spent seven years as travel correspondent for ABC’s Good Morning America, followed by a 14 year stint as Travel Editor for NBC’s Today show, CNBC and MSNBC.
 
His other current titles include Travel Editor at Large for AARP, Contributing Editor for Men’s Health magazine and contributor to The New Yorker, Parade, ForbesTraveler.com and MSN.com. He is also a frequent guest on The Oprah Winfrey Show and The View, as well as on CNN News and CBS.
 
Peter was the creator, co-executive producer and host of CNBC’s acclaimed ratings-winning prime time specials “Inside American Airlines: A Week in the Life,” and “Cruise Inc: Big Money on the High Seas.”
 
His investigative work culminated in the one-hour NBC Dateline special entitled “Black Box Mystery: The Crash of the Concorde,” which premiered in February 2009, revealing for the first time what really happened when the supersonic aircraft crashed outside of Paris in 2000.
 
Last November, Rodale published Greenberg’s Don’t Go There! The Travel Detective’s Essential Guide to the Must-Miss Placces of the World, which quickly became a New York Times bestseller. His latest book Tough Times, Great Travels, offers his expert advice and insight on how to travel efficiently – and well — during tough economic times.
 
Peter’s other books include the New York Times best-sellers The Complete Travel Detective Bible, The Traveler’s Diet: Eating Right and Staying Fit on the Road, Flight Crew Confidential, and Hotel Secrets from the Travel Detective.
 
His travel news website, PeterGreenberg.com, is one of the fastest growing travel news sites in America.
 
Peter produces and co-hosts a series of one-hour television specials called “The Royal Tour,” which feature personal, one-on-one journeys through various countries with their heads of state. To date, countries have included Jordan with His Majesty King Abdullah II, New Zealand with Prime Minister Helen Clark, Peru with President Alejandro Toledo, and Jamaica with Prime Minister P.J. Patterson. These specials have been broadcast in the U.S. on the Travel Channel and worldwide on the Discovery Channel. New specials, which will be broadcast on PBS in 2009-10, will include the heads of state of Kenya, Israel and Costa Rica. He is also co-executive producing with Today Show anchor Al Roker a “First Lady Tour” series featuring the wives of a number of headse of state for the Women’s Entertainment Network.
 
Peter began his career in journalism as a West Coast Correspondent for Newsweek, based both in Los Angeles and San Francisco. During that time, he was the principal reporter of many major news stories for the magazine, including cover articles on Howard Hughes, Patty Hearst, Gary Gilmore, aviation safety, and organized crime. He also covered subjects ranging from Bette Midler to Watergate to the return of American prisoners of war in Vietnam.
 
In 1988, Peter became the travel correspondent for ABC’s Good Morning America and in 1995 moved to NBC as Travel Editor for the Today show/ CNBC/ MSNBC. He also served as Chief Correspondent for the Travel Channel from 1998 to 2005.
 
Peter won a national Emmy Award for best investigative reporting for his ABC 20/20 special, “What Happened to the Children?” a report about the last orphan flight out of Vietnam in 1975. He also received the prestigious Distinguished Service Award in Journalism from the University of Wisconsin, as well as the Excellence in Broadcasting Award from the Aviation Space Writers Association of America for his investigative piece on Good Morning America entitiled, “Planes with a Past.”
 
He served as vice president of television development for Paramount, where he was instrumental in developing such shows as MacGyver. At MGM, he ran the creative team that developed thirtysomething for ABC.
 
Finally, Peter trains six times each year in state-of-the-art aircraft simulators, and he remains active as a volunteer firefighter in New York. He lives in New York, Los Angeles, Bangkok, and most major airports around the world.




About Marie-Laure Akdag

Marie-Laure AkdagMarie-Laure Akdag has been Director of Business Development and Marketing for the Burj Al Arab, the Jumeirah flagship hotel, since 2007. One of her key roles is to develop new markets while increasing Burj Al Arab’s worldwide brand positioning.
 
With more than a decade’s experience in servicing prestigious world-class hotels, Ms Akdag is knowledgeable in sales and marketing, public relations, management and is specialized in repositioning hotels in the luxury market. 
 
Prior to joining Jumeirah, Marie-Laure has worked in various 5-star hotels in Europe, including The Grand Sofitel Demeure in Amsterdam, the Hotel de Crillon in Paris and the Amstel and Churchill InterContinental Hotels, respectively in Amsterdam and London.
 
Marie-Laure holds a Master’s Degree from a French University, graduate management and marketing degrees from Cornell University and UC Berkeley and has attended diverse leadership training programs run by Jumeirah. She is fluent in English and French.





About Apo Demirtas


Apo Demirtas joined the Jumeirah Group in September 2007 in the capacity of Chief Sales & Marketing Officer. In his role, he is responsible for Sales, Marketing, Brand Management & Strategy, Distribution, PR & Corporate Communications, Revenue Management and Market Strategy for the group. He began his hotel management career 24 years ago as a student at a Hotel Management Vocational High School. His first position was Page-Boy at the age of 15.

Prior to joining the Jumeirah Group, Apo was based in Atlanta, Georgia, where he held the position of Vice President Market Strategy for InterContinental Hotels Group, Americas. In his role, he was responsible for the channel marketing, sales, distribution and revenue management strategies for the company’s managed hotels.
 
He holds a Bachelor’s degree in Hotel Management. Subsequently, he earned his Master’s degree in 1995 from Florida International University School of Hotel Management. With a Ph.D work in Microeconomics & Marketing in Hotel Management and extensive experience in the operations, sales, marketing and revenue management fields of the hospitality industry, Apo has great expertise and invaluable international perspective.

Prior to his time with InterContinental Hotels Group, Apo worked in several senior sales, marketing and revenue management positions with high profile international hospitality businesses including Hilton Hotels Corporation and Cendant Corporation.


About Richard Pasciuto

Mr. Richard Pasciuto joined Emirates in February 2007 as Vice President of Sales USA.  He is responsible for all of Emirates’ commercial activities in the United States, with additional responsibilities including the management of pricing, reservations and e-commerce.
 
Prior to joining Emirates, Mr. Pasciuto was Vice President of Marketing and Distribution for Air France where he oversaw the airline’s U.S. operations from the New York City offices. Prior to that, he was Director of Global Corporate Sales at US Airways, preceded by various positions in the field sales organization and at the airline’s headquarters in Arlington, VA. Mr. Pasciuto began his career with Piedmont Airlines serving in numerous capacities before its 1989 merger with USAir, then US Airways. 
 
Mr. Pasciuto received his Bachelor’s Degree in Economics from Southern Methodist University in Dallas, TX. He currently resides in Fairfield, CT with his wife and two children.



About Michael Shvo


Michael ShvoMichael SHVO is a recognized leader in the real estate industry and a visionary in the field of global marketing. Since founding SHVO, Michael has garnered the attention and admiration of key players in the luxury residential condominium market by creating exceptional projects distinguished by trend-setting sales initiatives and swift competitive sales results. 
 
Drawing from his brokerage experience and his background in finance, Michael analyzes each project’s target market and helps create a product that not only meets the needs of the customer but surpasses their expectations before, during and after the sale is closed. It is the richness of his experience, visionary thinking, and innovative approach to marketing a project that makes Michael and SHVO standouts in the industry.  With his vast knowledge of the marketplace and the intricacies of the development process, he has become the leading design, marketing and sales strategist for developers and their properties across the globe.
 
SHVO, founded by Michael Shvo, is the only firm of its kind. Combining real estate conception, marketing and sales to create unparalleled connections with buyers has resulted in a solid track record of sales velocity, absorption, and ROI. SHVO has partnered with brands such as Armani Casa, Philippe Starck, W Hotels, GHM, and Aman Resorts creating unforgettable concepts which stimulate consumer demand. To date, SHVO has been contracted to market over 7,500 units. With offices in NY and Dubai, SHVO is an international team with expertise in research, strategy, product conceptualization, marketing and sales. 
 








About Jumeirah Hotels
 
Sail HotelJumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The Dubai-based luxury international hotel management group encompasses the world renowned Burj Al Arab, the world's most luxurious hotel and recognized as the symbol of Dubai, the multi award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House in New York.
 
The Group's activities are, however, not restricted to hotel and resort management. The Jumeirah Group portfolio also includes Jumeirah Living, the Group's luxury brand of serviced residences offering effortless living in luxurious surroundings; global spa brand Talise; The Taste Department, the company's dedicated restaurant division; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management, the region's only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management; and Jumeirah Retail, with its 15 stores and dedicated luxury online store www.jumeirahcollection.com. Sirius, Jumeirah's Recognition and Rewards programme, offers members the ability to earn Sirius Points every time they stay, dine or shop with Jumeirah.
 
Building on this success, Jumeirah Group became a member of Dubai Holding in 2004, a collection of leading Dubai based businesses and projects, initiating a new phase of growth and development for the group.
 
Jumeirah has extensive expansion plans to grow its portfolio of luxury hotels and resorts into key gateway or letterhead cities and aspirational resort destinations worldwide. Currently, the Group has several luxury five-star properties under development in the United Arab Emirates, Jordan, Qatar, Oman, Bahrain, Kuwait, Maldives, Bali, Thailand, China, Argentina, Spain, England, Scotland and the US Virgin Islands.

www.jumeirah.com





About Emirates

Emirates currently serves over 100 destinations across six continents operating daily non-stop service to Dubai and beyond from four U.S. gateways: New York, Houston, Los Angeles and San Francisco. Non-stop flights from Toronto (YYZ) depart three times per week. Flying Emirates affords you the opportunity to explore the Middle East, Africa, the Indian Subcontinent, Australia and the Far East. Recognized as a leader and innovator within luxury aviation, Emirates offers one of the youngest and most technologically advanced fleets in the sky today. Fly Emirates. Keep Discovering.




About DTCM

Dubai Department of Tourism and Commerce Marketing

Growing at an unbelievable pace, Dubai, with its Manhattan-style skyline and colossal shopping malls, is known as a city of superlatives.

Home to the tallest building in the world and an aviation complex that is well on its way to becoming the largest on the planet, Dubai is a luxury destination that offers year-round sunshine, world-class leisure, tourism and entertainment facilities and an enduring tradition of warm Arabian hospitality.

Starting out as a vibrant trading port, Dubai has become known as the "Gateway between East and West". The city, one of the seven emirates making up the United Arab Emirates, infuses tradition and heritage with modernity and style. It presents a wide variety of attractions for the visitor as it rapidly develops as an international leisure, retail, business, conference and exhibition centre.

With its numerous attractions Dubai has something for everyone. This bustling emirate has historic landmarks, rugged mountains, beautiful sand dunes, lush green parks, modern shopping facilities, colorful souks (traditional markets) white-sand beaches, international sporting events, architectural icons, ultra-luxurious hotels and a rich and multicultural culinary scene.
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