Affluent Hispanics – A Growing, Yet Under Appreciated Luxury Market Segment
Fleishman-Hillard Diversity Series Breakfast
Date: Thursday, March 2nd, 2006
By invitation of Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York.
Topic: AFFLUENT HISPANICS – A GROWING, YET UNDER APPRECIATED LUXURY MARKET SEGMENT
Speaker:
Jorge Díaz de Villegas
Senior Vice President and partner at Fleishman-Hillard
When talking about Hispanics in the United States, much attention is paid to the working class immigrants that make up the majority of the population. This often leaves out of the equation the growing number of second and third generation Hispanics and professional expatriates that are attaining greater economic gains in the US and represent a valuable and distinct luxury market segment. Mr. Díaz de Villegas will explore the size and opportunity of this market, and discuss ways in which they can be targeted in a relevant way by luxury marketers who cater to this important community of consumers.
Time: 8 to 9:30 a.m. (breakfast served at 8 a.m.)
Location: Fleishman-Hillard, 220 East 42nd Street
(between 2nd and 3rd Avenues), 11th Floor Main Conference Room
Please RSVP: Attendance is limited to 115 people on a "first confirmed" basis.
In the event that your plans change, we'd be most appreciative of the courtesy of a cancellation.
About Jorge Díaz de Villegas
Jorge Díaz de Villegas is a senior vice president and partner at Fleishman-Hillard, one the largest public relations and communications firms in the world. He is co-chair of Fleishman-Hillard Hispania, the agency’s specialty Hispanic communications practice. His assignments at Fleishman-Hillard span the gamut from Fortune 500 clients to government accounts, with an emphasis on consumer marketing, branding and social marketing programs.
Prior to working with Fleishman-Hillard, Mr. Díaz de Villegas was vice president of marketing and communications for MTV Latin America, director of circulation marketing for the Miami Herald Publishing Company and, assistant consumer marketing director for Time magazine. He also has many years of experience working in advertising and direct marketing agencies in the Young and Rubicam, Inc. family of companies.